Approximately 25% of Frostpunk 2 buyers by 30 September were from China (24.2% as at 14 November), followed by the United States with 18.2% (18.5%) and Germany with 7.1% (7.2%). Poland accounted for 2.9% of sales on both dates. Robust pre-order sales and steady demand in the launch window, despite mixed reviews from gamers, contributed significantly to revenue. Combined with payments from Microsoft for making the game available on GamePass, this title generated PLN 52.33 million, or 49.1% of the Company’s total revenue for the first nine months of 2024.
“This was complemented by the strong performance of the first Frostpunk game, including paid DLCs and associated merchandise, such as the board game and soundtrack, as well as sales of games from our publishing division,” Marszał emphasised. He highlighted the expansion of the Company’s publishing portfolio in recent quarters, which now includes titles such as The Invincible, The Thaumaturge, INDIKA, and Creatures of Ava. “In total, our publishing segment has contributed 26% of the Company’s revenue this year, which equates to PLN 27.62 million,” he noted.
Looking ahead, Marszał announced plans to focus on enhancing the gameplay experience of Frostpunk 2 to better suit the expectations of both the existing fanbase and new players. “We aim to address player feedback through updates, significant expansions, and future paid DLCs, supported by marketing efforts. This approach is designed to ensure a long lifecycle and sustained monetisation for the game and thus replicate the success of the original Frostpunk title,” he stated.
Marszał also declared that the Company would leverage its recent insights from the premiere of Frostpunk 2 for the upcoming release of The Alters, scheduled for the first quarter of 2025. “We are investing significant effort into this title. Its launch will be pivotal for our financial performance in future periods and, as we firmly believe, will validate our current growth strategy,” he added.
Reflecting on the ever-evolving nature of the gaming market, Marszał commented, “The launch of Frostpunk 2 and recent releases from our publishing division, some of which underperformed relative to expectations, have reinforced the importance of carefully evaluating the development path we wish 11 bit studios to take in the coming years. This also applies to our publishing strategy.”
He concluded by announcing that the Company will unveil its plans at an Investor Conference to be held following the release of The Alters.
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