Whoever replaces Tim Cook as CEO, when Tim retires, I believe is 100%, the Merger and Acquisition CEO.
I believe we will see Apple actually start buying other companies.
We always see whales mentioned (Nintendo, Disney, Nike, Blue Cross Blue Shield, Ford, Tesla, and now Intel). It will be very interesting to see if they actually acquire a Whale. Or if they look for startups and companies on the rise.
Clearly the Apple VR Headset is not a hit, and I am sure that stings Cook’s ego a bit. But a some point, Apple will start spending that cash. It will be interesting to see what happens with anti-trust and how Apple is able to expand.
Side Note: With the upcoming crash in “services” it will be interesting to see how Apple Music, Apple TV+, Apple News all rebrand themselves going forward.
And as since…well…forever, it will be interesting to see what Apple does with gaming.