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[Business Insider] Microsoft is building an ad program that will let brands advertise in Xbox games
- Thread starter remember_spinal
- Start date
- Business Analysis
DarkMage619
$MSFT
I made it clear in my original post that fans of a platform accept whatever policies the platform holder puts out. I then specifically mentioned how Sony fans accepted cloud saves behind a paywall even when it is free elsewhere. Sony fans also accepted paid online when PS3 online was originally free. Ads are no different.
PlayStation has ads just like Xbox has ads and placing more ads in F2P software is largely meaningless. It is not surprising to see you call me out for being 'wrong' yet are silent on the disingenuous comments about this particular policy affecting Game pass and $70 titles. Where was your 'goal post' commentary then? Perhaps you should look in the mirror before criticizing others.
You mean it wasn't just me moving goalposts posts and mentioning unrelated things?There it is, surprised it took this long for someone to blame Phil for a nonexistent thing yet
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Fuz
Banned
And why not make those idiots PAY while making them watching ads?
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levyjl1988
Banned
That’s going to break immersion. Imagine playing a game set in 80’s and you see an ad that showcases technology made in the 2000’s. See the issue.
levyjl1988
Banned
Microsoft is pretty terrible with ads. It’s like having GamePass and on the dashboard it is advertising you to buy GamePass and that’s not even when your sub is about to expire. Ads on their dashboard is not context sensitive or customized at all.
prinz_valium
Member
rickybooby87
Member
Dang, hostile much? One could be mistaken for thinking you're over here on gaf astroturfing, you a junior member of the marketing team? You think this shit up? You best tell Phil to knock it off.
adamsapple
Or is it just one of Phil's balls in my throat?
Gamerguy84
Member
Advertisers are continually trying to find ways to get in your face. One day you will sit down on a public toilet to take a shit and a commode speaker will start talking about Cottondale or Charmin
GHG
Gold Member
Jesus christ, get help.
Also, you weren't on this forum 10 years ago, so what would you know?
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Topher
Identifies as young
Not exactly the best sales pitch.
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Unnecessary please dont do this.
prinz_valium
Member
But the poster said I should fuck myself for being okay with this
What's the difference?
Except those game probably won't have ads or if they do, the creatives would have to be approved.
This isn't new.
PropellerEar
Member
It was his opinion about ads in games.
Yours wasn't an oppinion at all, you went personal.
anothertech
Member
So many here to defend the ads. The ads thank you. You don't know it, but they do. Fight the good fight soldiers.
DarkMage619
$MSFT
Stawman argument? People are saying that ads in F2P games aren't a big deal. Ads have been on gaming platforms for years. There is nothing to fight against.
Gambit2483
Member
Can't wait
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PhillMeCream
Member
Gotta pay for them game studios
YeulEmeralda
Linux User
Keep in mind that millions of people make their money in the ad industry. They will defend it to their last breath.
GHG
Gold Member
At this point I'm starting to believe certain people would feel more at home playing mobile games. Because that's where we're heading at breakneck pace. Nice summary of how we got where we are today, and worst thing about it, this isn't even the end-game:
Elysion
Banned
In-game ads is one of these things that people have been talking about for many years, but for some reason it never really materialized (at least not outside the mobile space, with some exceptions). It‘s kind of surprising actually, considering that publishers and platform holders had no problems putting subscriptions and mtx wherever they could. But for some reason in-game ads on console and PC never took off.
We‘ll see if Microsoft‘s efforts will turn out to be a paradigm change on par with online subscriptions and DLCs, or just an experiment that will only be implemented in a handful of games, like with earlier examples of in-game ads.
We‘ll see if Microsoft‘s efforts will turn out to be a paradigm change on par with online subscriptions and DLCs, or just an experiment that will only be implemented in a handful of games, like with earlier examples of in-game ads.
ultrazilla
Gold Member
Microsoft is building an ad program that will let brands advertise in Xbox games
The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.www.businessinsider.com
Remember when the "big companies" said that this would end up being a good thing for gamers because it would bring retail prices down on games? Yeah that worked out well. /sarcasm.
I'm only for it if actual savings are passed onto gamers.
DarkMage619
$MSFT
I can't remember. Which company led the way with $70 first party titles again? It wasn't the same company that charges $10 upgrade fees right?
This has nothing to do with Game pass.
Don Mattrick did nothing wrong.
Always online is the future.
You own nothing.
Gamepass.
Game.
Pass.
Ultra Donny
Member
I want billboards on the mountains I'm riding by in Elden ring.
BennyBlanco
aka IMurRIVAL69
adamsapple
Or is it just one of Phil's balls in my throat?
dcmk7
Banned
So at this point you know you're unable to defend Microsoft here.
So you fall back on blaming Sony for something totally unrelated.. That's laughably bad and sad in equal measure.
Frank Horrigan
Banned
You get laid.
TheDarkPhantom
Member
Nice to see Don Mattrick back at Xbox 
Also:
Also:
Frank Horrigan
Banned
Nice to see Don Mattrick back at Xbox
I'll have a large McCraig to go, hold the fries.
adamsapple
Or is it just one of Phil's balls in my throat?
SLB1904
Banned
this is what i called a good advertisement... many years later we still talk about it lolMountain Dew Pope did it first
PropellerEar
Member
Mc'sterChef gonna dig himself a grave?
Barakov
Member
ZehDon
Member
That's a big 'Nope' from me. No way on this screwed up Earth does this program stay in the F2P realm if it generates any kind of profit. It's free money. Quake Live tried to fund itself exclusively through in-game advertisements, and it was an abject failure. If Microsoft have figured out how to make it profitable, it'll be crammed into everything and anything for the profit growth. That's how business works in 2022.
If we're happy to accept it, how long before we have advertisements in loading screens - requiring load screens to pause so the ads can finish if the game loads too quickly - for my single player "offline" game... that will still cost AUD$100.00, and feature MTX, and piece-meal DLC, and Season Pass, and "Deluxe Edition" non-sense? I bought the console. I bought the game. I pay my Game Pass subscription fee. This shit can fuck right off.
If we're happy to accept it, how long before we have advertisements in loading screens - requiring load screens to pause so the ads can finish if the game loads too quickly - for my single player "offline" game... that will still cost AUD$100.00, and feature MTX, and piece-meal DLC, and Season Pass, and "Deluxe Edition" non-sense? I bought the console. I bought the game. I pay my Game Pass subscription fee. This shit can fuck right off.
PhaseJump
Banned
I can't wait.
Imagine them indexing and profiling desktop files for ads for profiles and shadow profiles, as they already do; and throwing it at associated Xbox profiles in a game as suggested advertising. Imagine having your family playing Xbox and getting targeted advertising from the main account's browsing history on a machine elsewhere in the house. I personally just discretely bought a brand new bed mattress for my house and now every space I see on all of my machines is throwing ads at me to buy another one, and it's been the greatest thing since sliced bread. Holy fuck, I can't wait.
I expect anime tiddies and other weird shit to be flying around on screen, and lots of families glaring at each other. Give it to us, Xbox. Give us the chaos of targeted advertising. Throw pregnancy test ads at people because their daughter looked up information online. Out the kids or the spouse as being super gay and into Resetera. The possibilities for strife and torment are endless! Jump in! Feel True Power!
I'm joking. I can wait. Fuck ads. I'm switching to Arch full time once Windows 10 is EOL. I love my decades with Xbox, but I am peacing the fuck out on this whole angle... Unless I can get a pizza button on my dashboard. Then we will talk, Phil... HNNNNNG-Cowabunga.
Imagine them indexing and profiling desktop files for ads for profiles and shadow profiles, as they already do; and throwing it at associated Xbox profiles in a game as suggested advertising. Imagine having your family playing Xbox and getting targeted advertising from the main account's browsing history on a machine elsewhere in the house. I personally just discretely bought a brand new bed mattress for my house and now every space I see on all of my machines is throwing ads at me to buy another one, and it's been the greatest thing since sliced bread. Holy fuck, I can't wait.
I expect anime tiddies and other weird shit to be flying around on screen, and lots of families glaring at each other. Give it to us, Xbox. Give us the chaos of targeted advertising. Throw pregnancy test ads at people because their daughter looked up information online. Out the kids or the spouse as being super gay and into Resetera. The possibilities for strife and torment are endless! Jump in! Feel True Power!
I'm joking. I can wait. Fuck ads. I'm switching to Arch full time once Windows 10 is EOL. I love my decades with Xbox, but I am peacing the fuck out on this whole angle... Unless I can get a pizza button on my dashboard. Then we will talk, Phil... HNNNNNG-Cowabunga.
Shmunter
Member
There was a company during the 360 era that did this, they went bust.
Edit, maybe these guys…..
www.rapidfire.com
Edit, maybe these guys…..
Xbox 360 Advertising Options and Placements | RapidFire
Advertising in-and-around the Xbox 360 Console is one of the best ways to reach the video game playing demographic. With a global reach in the tens of millions and geo-targeting capabilities, Console Integration is easily one of the most requested services we offer at RapidFire. The Advertising...
www.rapidfire.com
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Shmunter
Member
I need to know how offensive that is on a scale of 1 to 10GTA ads are hilarious.
Halo is Back
Member
SportsFan581
Member
Depends on the intrusiveness, obviously. Do I care if EA puts paid advertising around stadiums in sports games (in positions where these ads would appear in real life anyway)? Not at all. Same with billboards in virtual cities or TV/Radio ads that play as you walk by a shop window on a virtual street.
What would bother me is commercial breaks that play in between levels, or are forced before starting matches, or extremely in-your-face product placements, etc.
Thus, I'll reserve judgement until I see the scope of whatever it is they are doing.
Heavy targeting like @
PhaseJump
mentions would be an obvious no, LOL.
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Ultra Donny
Member
Don't know about others, but I rather see them working on games that justify my purchase of an series X over my one X before the ads hit my game's.