Eteric Rice said:
Capcom really didn't do anything special, it's just that their franchises were already pretty compatible with Western tastes. I mean come on, DMC4, Street Fighter IV, Resident Evil 5, all stuff Western gamers already like. They just kind of ran with it afterwards with their new games (Bionic Commando, Dark Void, etc).
You're crazy. Capcom did so many things right before SF4 was even announced that's it's difficult to even count them all.
- Created a powerful, proprietary in-house engine that was ready to go within months of the first console mover.
- Created two brand new, viable IPs within the first year of launch
- Created, grew, and maintained US-branch community outreach site and intensive localized marketing arm
- Took advantage of demo distribution immediately, garnering feedback and interest for their efforts.
- Jumped on board with XBLA immediately / shortly thereafter began investing in unprecedented projects in order to "set the bar" for DD console titles, quickly netting them a leadership position in the space.
- Began integrating online multiplayer / co-op features for their titles within a year of system launch
- Had immediate conversion to a multi-platform strategy / began executing shortly after the PS3 launch.
- Reached towards western developers for game creation partnerships / western popularity for genre iteration / supported western arm in creating games rather than just distributing them.
.....and perhaps most importantly:
- Completely bowed out of the retarded clusterfuck that is the industry's annual Q4 gangbang in favor of carving out an enormously successful slice of Q1, uncontested and successfully.
When you compare those points to SE, there's not a single one of them that they share in common.
Capcom has been remarkable this generation on many levels. If you're looking for a benchmark within Japanese companies seeking to gain worldwide business, they are undoubtedly the firm to which all fingers should be pointing.