Nuclear Muffin
Banned
In such a circumstance, we are more conscious that we must once again re-think how we can create a good balance between what we do internally at Nintendo and what can be done externally. Looking back, certain experiences enabled by the Nintendo DS and the Wii were created just because Nintendo took on these challenges internally, and these experiences were able to drive the overall sales of these platforms. Nintendo was fortunate to have that kind of successful experience. Although I try not to use the term success at all, and particularly for this kind of opportunity, but this time Id like to use this expression. With the experience of success, we tended to have the mindset that it would be the safest and most secure if we took care of everything by ourselves. As I said, however, the time always comes when we must prepare for the next platform. When that time comes, rather than trying to do everything by ourselves, we must try to narrow down what we really have to do inside the company and think of how we can best collaborate with people from other companies. For example, the teams led by Shigeru Miyamoto of Nintendos Entertainment Analysis & Development Division have already been cooperating with external developers in order to create titles which would have been developed internally at Nintendo in the past. Now that we realize there may be times when we need to take care of four platforms at once, we are initiating these new challenges, and I believe that such a fixed notion as, we have to do everything by ourselves, has faded inside the company to a large degree. So, I am expecting the situation to further improve from now. On a similar note, we often receive criticism that Nintendo is not good at deploying its services on the Internet.
More collaborative development/outsourcing! (just as I predicted, this will be the standard for most internally produced Nintendo software from now on. 3rd party devs like Q Games and Greezo will assist with graphics because Nintendo lack the manpower and expertise in this field. They're 6+ years behind the rest of the industry after all, how else did you think they were going to catch up?!)
We are also internally discussing whether it is the best use of our development resources if those developers who are capable of making hit video game titles have to devote themselves to Nintendos Net-related services. Our basic idea today is that our internal game developers should focus on making new, unique and fun software while we collaborate with outside resources, especially in the fields for which Nintendo is not specialized in.
Seems that this may also extend to their online offerings too. Puts what Nintendo said about the Wii U's online into a different light! (maybe the backend really will be based on EA's Origin afterall!)
If I may add one more remark in this regard, about the quality Nintendo 3DS software made by Japanese software publishers, this is the great opportunity for them to expand their market to outside Japan. Nintendo has been creating its software in Japan but these software titles have received strong support in various markets around the world. I think one of the very important jobs of Nintendo is to identify the third-party software made in Japan which, we believe, will have a strong affinity with the tastes in the overseas markets and, thus, have a strong market potential there, and we will collaborate with them to make these titles into hits. So, with these different efforts, we would like to enrich the software lineup for the markets outside Japan as well from next year, which will become one of the contributing factors for our improved profitability in the next fiscal year.
More Nintendo published/localised JPN 3rd party titles for us! (Monster Hunter 3G please!)
As for our direct communications with consumers, there arent many things I can discuss other than what I confirmed at the beginning of my presentation today, but, in a few words, we believe that, depending on the information, we have to separate the places where we communicate our messages. For example, as for the information and details of the game contents that we shared during Nintendo Direct we held last week, it does not make sense for us to explain this information to those who do not play video games and ask them to report about it. Now that we have the means to deliver this kind of information directly to our consumers, we believe we should take that approach. On the other hand, we are not saying that any and all information should be delivered by us directly to consumers. After all, there is always a certain limit in the number of people who are willing to access our messages through such media. When it comes to messages which we wish to spread as widely as possible, we must depend upon the mass media. For us to deliver our messages to our investors, we have to ask for help from those who are attending meetings like this one. We have no notion that we will be all right in directly dispatching any and all the information. We are trying to change the way we communicate, depending on the nature of the information. Depending on the recipients of the message, we identify the information that is relevant to them, and we will structure our messages so that these recipients will be able to receive information they want to know and deliver it to them at the most appropriate opportunities, such as at our events or through various other methods.
Nintendo Direct will expand to become their main source of communication with consumers, bypassing the rotten and corrupt gaming media all together! (outside of press releases, which will be spoon fed to them)
BTW I laughed when I saw this at the start
If you quote any or all of this Q&A, please display the URL of this website or put a link to this website
LOL! Sad that they feel the need to state the obvious here.
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Isnt this reality rather different from the impression you had?
A big slice of STFU to those wankers in the media!