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NeoGAF's Physical Games Advocate Extraordinaire
The Nintendo Switch is six-and-a-half years old, but don't mention it to Doug Bowser. "I've stopped counting years," the Nintendo of America President says when asked if he's surprised about the ongoing demand for the aging hybrid console.
Instead of making judgments based on the console's age, Bowser points to Nintendo's strong first quarter where Nintendo Switch sold 3.91 million units, propelled by the huge success of The Super Mario Bros. Movie and The Legend of Zelda: Tears of the Kingdom. Times are good at Nintendo right now, as the company is continuing to release a steady cadence of first-party software while also giving more attention than ever before to entertainment experiences beyond its video game business.
Even with a global box office hit and a theme park grand opening in the books, Nintendo is still not done pushing into new entertainment spaces in 2023. On the first day of the company's Nintendo Live fan event in Seattle, Washington, IGN sat down with Bowser to talk about the mission behind bringing Nintendo Live to the United States, the decision to make longtime Mario voice actor Charles Martinet a new Nintendo ambassador, and the continued focus on making Nintendo's brand approachable to everyone — even folks who haven't picked up the controller yet.
"And if I think about folding [Nintendo Live] into the bigger strategy, this year has really been a very unique, and I dare say banner year for Nintendo in a lot of ways," Bowser says in his opening remarks. "It started with the opening of Super Nintendo World at Universal Studios in Hollywood, which follows the opening of the park two years ago in Osaka.
"We launched The Super Mario Bros. Movie, which very quickly became the second-largest box office grossing animated film of all time at $1.3 billion. We launched The Legend of Zelda: Tears of the Kingdom, which, 18 million units later after a very brief period of time, it's one of our fastest launch titles ever, and then the event today. So it's really this drumbeat of activities, entertainment-based activities where we're trying to find ways to continue to introduce more and more people, not just players, but people to Nintendo IP… So that's what we're excited about."
Read on for IGN's full interview with Nintendo's King of the Koopas himself, Doug Bowser here: https://www.ign.com/articles/ninten...talks-switch-demand-charles-martinet-and-more