http://news.yahoo.com/news?tmpl=story&cid=519&u=/ap/20041116/ap_on_re_us/fish_empathy_3&printer=1

I can accept fish as being intelligent, that doesn't mean I'll stop eating them.NEW YORK - Touting tofu chowder and vegetarian sushi as alternatives, animal-rights activists have launched a novel campaign arguing that fish contrary to stereotype are intelligent, sensitive animals no more deserving of being eaten than a pet dog or cat.
Called the Fish Empathy Project, the campaign reflects a strategy shift by People for the Ethical Treatment of Animals as it challenges a diet component widely viewed as nutritious and uncontroversial.
"No one would ever put a hook through a dog's or cat's mouth," said Bruce Friedrich, PETA's director of vegan outreach. "Once people start to understand that fish, although they come in different packaging, are just as intelligent, they'll stop eating them."