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[LectureMaster]

Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.

Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.

The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point. The Information says that Vision Pro suppliers have now produced enough components for between 500,000 to 600,000 headsets. Some factories suspended production of Vision Pro components as early as May based on Apple's weak sales forecasts, and warehouses remain filled with tens of thousands of undelivered parts.

Apple is said to have recently told Luxshare, a Chinese company that serves as the Vision Pro's assembler, that it may need to wind down production in November. Luxshare is currently making around 1,000 Vision Pro headsets per day, which is half that being produced at its peak. Apple will still be able to resume Vision Pro production if sales pick up since the production lines are not yet due to be dismantled.

Moreover, Apple has apparently suspended work on the second-generation Vision Pro for at least a year to focus on developing a lower-cost headset. Interestingly, Apple has told suppliers to prepare to build four million low-cost headsets over the entire lifespan of the future product. This is half the total number of Vision Pros that Apple told suppliers to produce, suggesting that sales expectations are even lower for the cheaper headset.

Although Apple's work on the second-generation Vision Pro has apparently stalled, there are some indications that the company could release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade. This would allow Apple to use up the considerable number of excess components in its supply chain.

Source

 

[TVexperto]

What a huge failure this was, I remember the big gasp during the reveal price.

Also this is Tim Apples "big" vision he worked on ??? come on

 

[kapshin]

This thing screamed failure the entire time, I can't imagine outsiders thought it was a good idea.

 

[LectureMaster]

This thing screamed failure the entire time, I can't imagine outsiders thought it was a good idea.

After all, Apple fans weren't that faithful. I'm disappointed. Can't you guys just do 60-month finance and help boost the sales numbers to 50 million?!

 

[Haint]

They just making shit up at this point, ain't no way Apple told suppliers to expect to build 8 million $3500 Vision Pro's. They couldn't build the 16 million mOLED panels even if they wanted to.

 

[Thebonehead]

Vision pro at that price point reminds me of that toxic positivity thread.

"Brilliant idea Tim Apple. People will break down doors to buy it"

 

[Radical_3d]

Wait, they were producing them? Like… regularly?

 

[Cyberpunkd]

Also this is Tim Apples "big" vision he worked on ??? come on

Tim is an operations guy, he can execute for profitability to perfection (and he did, just look how much money they are making on services), but he cannot create a new product. That what's Jobs was doing.

 

[Randall365]

Maybe they will do an app for the Meta Quest 3 now! Would be nice to watch movies/TV shows on it as you can with an LG/Samsung TV (without faffing around with streaming off a desktop).

The pricing of the VP was absolutely ludicrous for tech (VR) that is a frivalous purchase at present.

 

[cyberheater]

I don’t think it was a failure. It established the platform with a premium product.
Hopefully Apple will release a more consumer priced product next year.

 

[ShaiKhulud1989]

Funny enough that PSVR2 considered a flop sitting comfortably at 2m sold through (according to Max Mustard devs), but people still trying to breathe hopium around Vision Pro, that sold less than 500k. We know this because the initial shipment is still largely unsold.

 

[Moses85]

I know the reason, it is to cheap

 

[deriks]

It's too much of a novelty. Has a lot of potential, but expensive as fuck

 

[missiles]

Try reading past the deliberately provocative headline and you'll get to this:

"could stop making the current version of the device completely"

It's just clickbait. "Apple will possibly introduce a rev2 device" doesn't sound quite as dramatic but means the same thing.

 

[midnightAI]

Once the novelty has worn off I wonder how many of those who bought one still use it for anything outside of watching movies?

 

[midnightAI]

Try reading past the deliberately provocative headline and you'll get to this:

"could stop making the current version of the device completely"

It's just clickbait. "Apple will possibly introduce a rev2 device" doesn't sound quite as dramatic but means the same thing.

They are hardly going to stop production of the next version when it hasn't been made yet are they?

It's a failure, just accept it and move on, hopefully they realise releasing a $3000+ headset is just a really bad idea (no matter what tech is inside it), bring that down to sub $1000 and they may have something, even then, not so sure, they just may abandon the headset.

As I mentioned above, past the gimmick aspect I'm not sure what use it actually is, especially over something like Quest at a MUCH cheaper price.

 

[Robb]

 

[Xtib81]

At that price, apple or not, a product will never sell.

 

[ChoosableOne]

Is anyone from here using this? I’m curious about their thoughts.

 

[Javi97]

They thought there were 100 million people with $3,500 to spare to buy their device.

 

[tommib]

Until this becomes a contact lens, VR will not go mainstream.

 

[t_wilson01]

Those execs are so arrogant that they think anything with their logo will sell, regardless of the ridiculous price tag.

 

[Mr.Phoenix]

I doubt anyone is surprised by this.

 

[Warnen]

I liked mine but once got new place and a 77inch oled tv kinda lost the charm of a big screen personal theater. Sold it months ago to help pay for moves.

Didn’t help that most of the video apps were iPad apps and YouTube started blocking the 3rd party apps and not making one.

 

[MarkMe2525]

I liked mine but once got new place and a 77inch oled tv kinda lost the charm of a big screen personal theater. Sold it months ago to help pay for moves.

Didn’t help that most of the video apps were iPad apps and YouTube started blocking the 3rd party apps and not making one.

Dang, doesn't seem like a sellers market. Did you get hosed, when trying to offload it?

 

[Warnen]

Dang, doesn't seem like a sellers market. Did you get hosed, when trying to offload it?

I sold it when it wasn’t out over seas yet so not to bad, lost about $500 total after getting refund for Apple care.

 

[Magic Carpet]

Maybe when more and more people are forced to work together in small cubicles the idea of the vision pro will make more sense. Home office I just rather have a bunch of monitors.

 

[Bitmap Frogs]

At that price, apple or not, a product will never sell.

Some Macbooks cost that and even more but they’re actual tools.

 

[rodrigolfp]

Good!!! Stop wasting Earth's resources with that shit.

 

[MayauMiao]

The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point.

---

 

[MarkMe2525]

I sold it when it wasn’t out over seas yet so not to bad, lost about $500 total after getting refund for Apple care.

Not bad. I would have been a ball of anxiety, selling a personal item for $3000 overseas. I'm glad it worked out for you.

 

[MarkMe2525]

Good!!! Stop wasting Earth's resources with that shit.

Virtual tourism and obtaining a real sense of presence, across long distances, would save an unmeasurable amount of "earths resources, compared to the ones used to manufacture the device

 

[PurePlatinum]

Apple's marketing is way too good for them to have expected to sell a lot of these.

What they are doing is getting the product out there and establishing a foothold just in case the market pops off. They are getting their developers familiar with these kinds of tools so that when the technology can inevitably just get down to normal looking glasses...they are ready. Apple does not think of these kinds of things in 1-2 year timeframes, they are often looking ten years down the road.

There is zero chance they expected something with 2.5 hour battery/super big and heavy/$3500 to be a mainstream product. You are an alpha tester for what's coming down the line.

 

[chokotoureiki]

Isn't Apple's fanbase primarily comprised of basic white girls that regularly buy pumpkin spice latte from Starbucks while wearing yoga pants and Ugg boots? Why would they be interested in something like this?

 

[Warnen]

Not bad. I would have been a ball of anxiety, selling a personal item for $3000 overseas. I'm glad it worked out for you.

eBay takes care of that on there end, I just got to prove I sent to there shipping center. Forgot I was out eBay fees too so it was more then $500…

 

[semiconscious]

What a huge failure this was, I remember the big gasp during the reveal price.

Also this is Tim Apples "big" vision he worked on ??? come on

seriously. the guys a friggin' bean-counter! wtf did anyone actually expect?...

 

[RoboFu]

This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.

 

[MarkMe2525]

What a huge failure this was, I remember the big gasp during the reveal price.

Also this is Tim Apples "big" vision he worked on ??? come on

They released what amounts to a dev kit to consumers. It was to show the world their vision of the future. To view it as a "huge failure" is to not see the forest through the trees, IMO at least. Apple's MR play is really a few years away.

This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.

People in the industry are taking this to suggest we should expect a new SKU, my guess is 2026. If Apple has 300-500 thousand AVP's in storage, that will carry them until then. (I lean closer to the 300,000, maybe a little less, needed)

 

[analog_future]

It doesn't matter how "cool" and high-tech a product is if the market has no interest in it.


This is the problem with VR/AR/MR in a nutshell. General consumers just don't want it.

 

[Minsc]

I don't think it's much of a surprise. We all know this tech is very cutting edge, so it's bound to be replaced in a very short amount of time.

Quite a number of people are "wafting for a Vision Air/Vision Pro 2" which should hopefully address the issues of this headset while also costing less money (though still quite a bit more than the competition).

 

[Minsc]

It doesn't matter how "cool" and high-tech a product is if the market has no interest in it.


This is the problem with VR/AR/MR in a nutshell. General consumers just don't want it.

Until we get to Blade Runner / Cypberpunk levels of tech, where you just get chipped / have the tech built in to your body and everyone has it.

 

[mckmas8808]

I don’t think it was a failure. It established the platform with a premium product.
Hopefully Apple will release a more consumer priced product next year.

It was a steaming POOPY failure. No questions asked. A more consumer priced product wouldn't be a good product from Apple.

 

[mckmas8808]

It doesn't matter how "cool" and high-tech a product is if the market has no interest in it.


This is the problem with VR/AR/MR in a nutshell. General consumers just don't want it.

I disagree. I think enough people "WANT" it, just not at the prices that's out there. We haven't reached that balanced point yet where the tech meets expectations, but at the price we all expect and like.

VR/AR/MR is still in this era of cell phones.....

 

[analog_future]

I disagree. I think enough people "WANT" it, just not at the prices that's out there. We haven't reached that balanced point yet where the tech meets expectations, but at the price we all expect and like.

VR/AR/MR is still in this era of cell phones.....

Except cellphone development/marketing was very miniscule until the boom.

Early cellphones didn't have the biggest companies in the world losing $50 billion in just 4 years on it:

https://www.cnbc.com/2024/07/31/metas-reality-labs-posts-4point5-billion-loss-in-second-quarter.html

What I'm saying is that eventually the R&D budgets are going to dry up if no one's buying these things, and if the R&D budget dries up, this market will never reach the point where both the hardware is affordable and the experience is what consumers want.

 

[Shodai]

If they had live sports where someone could sit anywhere or even walk into fields to watch it would have sold crazily. There are a lot of hoops to jump through for that, but if anyone could have gotten that to happen it would’ve been Apple.

The current entertainment value of it is nonsense and it’s baffling they didn’t get their house in order first.

 

[sigmaZ]

Vision who?

 

[intbal]

 

[TheChumpNation]

My old roommate got one on launch - it's cool AF but uncomfortable for extended sessions and way too expensive.

 

[mckmas8808]

Except cellphone development/marketing was very miniscule until the boom.

Early cellphones didn't have the biggest companies in the world losing $50 billion in just 4 years on it:

https://www.cnbc.com/2024/07/31/metas-reality-labs-posts-4point5-billion-loss-in-second-quarter.html

What I'm saying is that eventually the R&D budgets are going to dry up if no one's buying these things, and if the R&D budget dries up, this market will never reach the point where both the hardware is affordable and the experience is what consumers want.

Agreed! I think most companies are at least 10 years too early for VR\MR to be a mainstream thing. It's the old chicken or the egg question. Which comes first?

 

[DryvBy]

The future is already out of production.