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[Bernoulli]

“As large companies like Sony that have really strong footholds in tier-one and tier-two markets start thinking about where the next billion customers and gamers are going to come from, our pitch is that Africa is a prime market for that,” Robbin-Coker told CNBC in an interview.

“We believe very firmly that there is an incredibly underrated console opportunity in Africa,” Robbin-Coker said, citing countries like Nigeria, Morocco and Algeria as places where console adoption is rising a lot.

Sony is coming into an emerging gaming market with blistering growth potential. Sub-Saharan Africa’s gaming industry is expected to generate over $1 billion for the first time in 2024, according to research from Carry1st and venture capital firm Konvoy.



Many gamers in Africa are buying consoles on “gray” markets — in other words, from vendors who’ve imported consoles from overseas to resell them locally, Robbin-Coker added.

Sony is making a bold bet on an African gaming startup to boost PlayStation’s reach in the continent

Sony is hoping to expand PlayStation’s reach in the continent.

www.cnbc.com

 

[ByWatterson]

Amazon's path to continuous growth was reach first, and then subscriptions. Game platforms need to be the same way.

Before a subscription model, Playstation should get market relevance in Africa and South Asia. Then throw on little subscriptions like PS+ Essential, or perhaps a model where there is a 10% across the board discount for microtransactions. This is essentially how Amazon works - loss leading discounts on things you want (shipping), incidental benefits (streaming), and a compulsion to constantly engage the ecosystem.

 

[mansoor1980]

great news , sony needs to develop a video-game franchise based on the following

 

[Raven117]

Open world based on the Boer War. Cowards.

 

[Toots]

Nigerian Joker strikes again

First he sold an airport, now a 1B$ gaming market.
Hats off to ya sweet (nigerian) prince

 

[digital_ghost]

The Playstation king:

 

[FalsettoVibe]

This is the type of thing I appreciate about Sony. Expanding the videogame market:
China Hero Project
India Hero Project
Big moves in Korea
And now Africa.

Not to mention investing in different tech.

 

[The artful mincer]

The kinda thing Microsoft should probably be doing. Instead they will just fire another 10% of there workforce.

 

[cormack12]

This is Olise
He has to walk eight miles per day just to get a game of Destruction: All Stars.
For just £2 a week you can directly impact their playing time.

 

[lughnasadh123]

If there's an expanding market, sure, why not.

 

[DrFigs]

Another W move by Sony. Incredible

 

[thicc_girls_are_teh_best]

Sony: PLEASE invest in Brotherhood Games. That studio is really good at adventure games, as well as sci-fi/horror and dystopian fantasy/sci-fi settings.

I could see them doing something neat as a point-and-click isometric adventure/puzzle game crossing over the Stasis and Horizon universes in a way, for example.

great news , sony needs to develop a video-game franchise based on the following

Hey man, on some level you gotta appreciate the ingenuity and effort on a shoe-string budget

 

[SoullessApples]

W Sony, now I get more noobs to beat in Tekken 8. Sweet

 

[ShaiKhulud1989]

Sony: PLEASE invest in Brotherhood Games. That studio is really good at adventure games, as well as sci-fi/horror and dystopian fantasy/sci-fi settings.

I could see them doing something neat as a point-and-click isometric adventure/puzzle game crossing over the Stasis and Horizon universes in a way, for example.

Hey man, on some level you gotta appreciate the ingenuity and effort on a shoe-string budget

Turns out I'm not the only simp of their games, wow! BEAUTIFUL DESOLATION is somethig else.

 

[daclynk]

that's great news to hear. As an African video game journalist its great to see major company finally set their eye in Africa. There is some much potential here.

 

[Tiago Rodrigues]

One thing Sony does a lot is trying to appeal to all markets, continents, cultures, etc...

I'd say go all in!

 

[thicc_girls_are_teh_best]

Turns out I'm not the only simp of their games, wow! BEAUTIFUL DESOLATION is somethig else.

Yeah this dev and their games deserve a way bigger audience. With Sony/SIE backing & investing in them, I could see them finally get it, and maybe up the presentation factor while staying true to their roots the way Housemarque did with Returnal.

Hopefully they're on Sony's radar.

 

[Deerock71]

Sony after one year in Africa:

 

[Alebrije]

A game about Africa should be about one of the tons of dictators they have. Could be the start of a COD competitor.

 

[ReBurn]

Can't wait for the Democratic Republic of the Congo boxed sales thread

 

[Loomy]

Love to see it

 

[StueyDuck]

As someone who lives in (South) Africa...as cool as it would be, our entertainment and imagination here is kind of bland, while yes there's some fun historic events and myths to pull from.

We tend to not really do much more story wise then, poor person who becomes a gang member/soldier...

That's like 90% of the stories that get told here in plays/movies/art

 

[Heisenberg007]

Love it! China, Korea, India, and now Africa.

 

[Ian Henry]

This is dope from. I hope we the fruits of their labor in this investment

 

[mckmas8808]

“As large companies like Sony that have really strong footholds in tier-one and tier-two markets start thinking about where the next billion customers and gamers are going to come from, our pitch is that Africa is a prime market for that,” Robbin-Coker told CNBC in an interview.

“We believe very firmly that there is an incredibly underrated console opportunity in Africa,” Robbin-Coker said, citing countries like Nigeria, Morocco and Algeria as places where console adoption is rising a lot.

Sony is coming into an emerging gaming market with blistering growth potential. Sub-Saharan Africa’s gaming industry is expected to generate over $1 billion for the first time in 2024, according to research from Carry1st and venture capital firm Konvoy.



Many gamers in Africa are buying consoles on “gray” markets — in other words, from vendors who’ve imported consoles from overseas to resell them locally, Robbin-Coker added.

Sony is making a bold bet on an African gaming startup to boost PlayStation’s reach in the continent

Sony is hoping to expand PlayStation’s reach in the continent.

www.cnbc.com

Really smart play by Sony here. It's how you keep growing the base with each generation. They done this before in western Asia. So this makes alot of sense.

 

[delfrickintree]

Kony Warstation 2024

 

[Games of Today]

Bring back Afrika from PS3!

 

[justiceiro]

great news , sony needs to develop a video-game franchise based on the following

That is a classic, but they can be serious about quality too:

 

[Skifi28]

Did you know that every week in Africa, 7 days pass? Sony does.

 

[lee50_10]

great news , sony needs to develop a video-game franchise based on the following

I would like to see this one personally

 

[mansoor1980]

I would like to see this one personally

haha , that thing kicking the baby is hilarious

 

[Mr Hyde]

We need a video game adaptation of this. It's long overdue.

 

[Dick Jones]

Stop using Tier 1 and Tier 2 countries. Stop insulting markets and their consumers with this horseshit language.

 

[Krappadizzle]

 

[MiserlyNubian]

As someone who lives in (South) Africa...as cool as it would be, our entertainment and imagination here is kind of bland, while yes there's some fun historic events and myths to pull from.

We tend to not really do much more story wise then, poor person who becomes a gang member/soldier...

That's like 90% of the stories that get told here in plays/movies/art

You guys have Shaka Zulu and all those wars. Plus, Bantu and San myths are wild!

 

[StueyDuck]

You guys have Shaka Zulu and all those wars. Plus, Bantu and San myths are wild!

eh, not really. The Zulus were the only warring tribe so it's pretty easy to win fights when you are the most aggressive tribe, the san and bantu myths are no more wild than other myths.

 

[MrRenegade]

What is the big idea here? You bring up 15 grams of rare earth metals, you get to play 2 hours on a PS5 Pro?

 

[cash_longfellow]

One opens studios around the world, and another buys up studios around the world and closes them. Clear to me who actually cares about the gaming market.

 

[poppabk]

Hopefully they can one day play their own game.

 

[realcool]

playstation uganda tweeting @ all western playstation twitter accounts on june 1st:

Spoiler