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[Dawg]

Sony Corp will branch out into the real-estate business in August and plans to take the unit public in three years, the Nikkei reported without citing a source.

Sony recently set up a real-estate unit in Tokyo, with the aim of generating annual sales of 50 billion yen ($488.4 million) in five years, the newspaper said.

The real-estate foray marks the first initiative of a new project team at Sony that specializes in creating new businesses and aims at developing more than 10 new businesses over the next three years, the business daily reported.

http://finance.yahoo.com/news/sony-enter-real-estate-business-183427333.html

 

[terrisus]

It will go well with their insurance business.

Spoiler

Which is their most profitable field

Also, cost of PS5 to require taking out a 2nd mortgage confirmed?

 

[Pagusas]

I thought the real estate business (like they speak of here) requires large amounts of cash and holdings to break into, or is that just the financing side of it? How is a company like sony paying for this?

 

[ComputerMKII]

Kaz pls

 

[_Ryo_]

Free PS3/PS4 in every home to attract customers to PSNow?

 

[CurlySaysX]

I called it.

 

[MisterHero]

my favorite videogame company is better than your favorite housing company

Free PS3/PS4 in every home to attract customers to PSNow?

smart houses? whoa

 

[shadowsdarknes]

A demo house with a big Sony Bravia and a PS4 would attract me.

 

[SRG01]

Wait, instead of selling their existing properties, couldn't they have spun off those properties to a subsidiary real estate company in order to extract profits? A lot of grocery chains up here in Canada did exactly that.

 

[plasmawave]

And when people don't pay their rents they will just send Druckmann to do his thing.

 

[Ranger Taffles]

Free PS3/PS4 in every home to attract customers to PSNow?

Sounds like a great deal.

 

[SwiftDeath]

I really feel like Nintendo or Sony should start investing in retirement communities in Japan

Sounds like a safe venture

 

[see5harp]

"The real-estate foray marks the first initiative of a new project team at Sony that specializes in creating new businesses and aims at developing more than 10 new businesses over the next three years, the business daily reported."

I thought Sony was consolidating their efforts to focus on the stuff that actually make money. This sounds like a real shaky business move.

 

[AyaisMUsikWhore]

Hmmm this actually isn't a bad idea. With the influx of new startups being announced almost every hour, this might be a new booming business. Hmmm, for a tech company, this is intriguing. I'll reserve my judgment when it it's actually becomes a reality.

 

[Somnid]

It's funny because it's like after selling several of Sony's office buildings to pump revenue someone at Sony said "we have a real knack for this, let's make it our day job."

 

[injurai]

I'd imagine the "Selling Corporate HQ's" bubble burst recently.

 

[perfectchaos007]

I bet they will buy a lot of property in Portugal. That place is already Sony Land.

 

[Delta Assault]

...Otisburg?

 

[Ovid]

I thought the real estate business (like they speak of here) requires large amounts of cash and holdings to break into, or is that just the financing side of it? How is a company like sony paying for this?

Collateral and credit.

 

[entremet]

I thought the real estate business (like they speak of here) requires large amounts of cash and holdings to break into, or is that just the financing side of it? How is a company like sony paying for this?

Investors, institutional credit, cash on hand.