Thick Thighs Save Lives
NeoGAF's Physical Games Advocate Extraordinaire
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PUBG: Battlegrounds maker Krafton has said it generated record sales and profit last year - which was its best in the history of the company.
Originally launched in 2017, battle royale PUBG shifted to a free-to-play model in 2022 and has seen continued growth ever since. 2024 saw the game hit its best-ever concurrent peak - of 890,000 players.
Spending in PUBG across PC and consoles globally last year totalled "nearly" a 1tn korean won - around £556m - breaking Krafton's own record for the game.
On smartphones, PUBG's breakout spin-off Battlegrounds Mobile India saw its sales rise by 35.7 percent year-on-year, meanwhile.
Next up for Krafton is its plan to secure a new big franchise IP, while continuing to update PUBG and grow the game's Indian mobile spin-off.
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PUBG has never been more lucrative, publisher says
PUBG: Battlegrounds maker Krafton has said it generated record sales and profit last year - which was its best in the h…
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