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Square Enix President Yosuke Matsuda Asserts Commitment to NFTs, Blockchain Games

square-enix-president-yosuke-matsuda-asserts-commitment-to-nfts-blockchain-games-1.jpg


Despite fluctuations and situations in the cryptocurrency sphere in 2022, Square Enix will continue to invest in and explore NFTs and blockchain games.

As a reminder, Square Enix President Matsuda brought up NFTs and blockchain games in the 2022 New Year’s Letter as well. At the time, he suggested there would be story-focused NFTs.

In terms of new business domains, we named three focus investment fields under our medium-term business plan. Among those, we are most focused on blockchain entertainment, to which we have devoted aggressive investment and business development efforts. Looking externally, I think it is fair to say that blockchain gained significant recognition as a field in 2022, as evidenced by “Web 3.0” becoming a firmly established buzzword among businesspeople. However, the year also saw volatility in the cryptocurrency and NFT (non-fungible token) markets that tracked the dramatic shifts in the macroeconomy described above. The latter half of the year in particular produced a somber string of news stories with blockchain connections, including the scandalous bankruptcy filing of FTX in November.

In the wake of these developments, we hear rumblings from some countries of early moves to regulate such businesses more strictly. In Japan, meanwhile, the drive to encourage such businesses has gained momentum, led by the government. In June 2022, the Japanese cabinet signed off on a plan called the “Priority Policy Program for Realizing a Digital Society,” which includes wording regarding the creation of an environment for promoting the Web 3.0 concept, including the use of NFTs based on blockchain technology. Japan’s Digital Agency also launched a Web 3.0 study group.

New technologies and frameworks lead to innovation, but they also create considerable confusion. Having ridden out such societal tides, some such technologies and frameworks gradually become part of people’s lives, eventually giving rise to new businesses and growth. Following the excitement and exhilaration that surrounded NFTs and the metaverse in 2021, 2022 was a year of great volatility in the blockchain-related space. However, if this proves to have been a step in a process that leads to the creation of rules and a more transparent business environment, it will definitely have been for the good of the growth of blockchain entertainment.

Keeping a steady eye on these environmental changes while considering from a higher-level perspective what Web 3.0 and blockchain entertainment are actually all about presents a different vista than if we focus on them solely in technological or speculative investment terms. As I said in last year’s New Year’s letter, if we consider traditional gaming to have been centralized, then blockchain gaming must operate based on a self-sustaining decentralized model. It is that concept, that philosophy that I see to be key.

That is to say that what sort of new experiences and new excitement our Digital Entertainment business can deliver to our customers through its game development efforts and other endeavors under the self-sustaining, decentralized concept is extremely important.

Multiple blockchain gaming events held overseas recently produced more active discussion than ever before about what makes the games exciting and what their user community looks like. The market was driven more by speculative investors than by gamers though 2021. In other words, the content that was at the forefront was created based on the premise that blockchain and NFTs should result in monetization. However, in the wake of the aforementioned turbulence in the cryptocurrency industry, there is now a trend to view blockchain technology as a mere means to an end and to discuss what needs to happen to achieve the end of delivering new experiences and excitement to customers. I see this as a very beneficial development for the future growth of the industry.

Our Group has multiple blockchain games based on original IPs under development, some of which we announced last year, and we are undertaking preparations that will enable us to unveil even more titles this year. We are also engaged in global sourcing from an investment perspective and will continue to take stakes in promising businesses whether we find them in Japan or abroad. Blockchain has been an object of exhilaration and a source of turmoil, but with that in the rearview mirror, we hope that blockchain games will transition to a new stage of growth in 2023.


ill i feel sick GIF
Comedy Central Mm GIF by Workaholics
 
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Woopah

Member
I've yet to see any company put forward a vision for how blockchain and NFTs will actually deliver innovation outside of "its a new way to do microtransactions"
 

Buggy Loop

Member
Then it’s the beginning of the end for Square-Enix. Not only did they manage the western teams like shit, they’re sabotaging themselves.
 

Barakov

Member
square-enix-president-yosuke-matsuda-asserts-commitment-to-nfts-blockchain-games-1.jpg


Despite fluctuations and situations in the cryptocurrency sphere in 2022, Square Enix will continue to invest in and explore NFTs and blockchain games.

As a reminder, Square Enix President Matsuda brought up NFTs and blockchain games in the 2022 New Year’s Letter as well. At the time, he suggested there would be story-focused NFTs.




ill i feel sick GIF
Comedy Central Mm GIF by Workaholics
Hot Shots Idiot GIF
 

Wildebeest

Member
Seems like there should be more exciting ways to gamble away all your money if you are investing in games. Like they could actually invest in game development and make games.
 

Ozzie666

Member
I have yet to find any actual gamer who wants anything to do with NFT's. There must be some .000001% of the world's rich elite who want this? or is it just shareholders seeing dollar signs. If they go down this route, I hope they fail and fold or get bought. This direction seems so delusional and alienating. Sorry Square fans.
 

SJRB

Gold Member
Imagine working for a company where upper management is this delusional about the current zeitgeist.
 
I've yet to see any company put forward a vision for how blockchain and NFTs will actually deliver innovation outside of "its a new way to do microtransactions"

Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again
 

nemiroff

Gold Member
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again
It's a videogame.. If you want to gamble real money on the imaginary value market why not use FTX instead.

And btw games like Borderlands already have a functional script for infinite "unique" weapons (not that there's much point in an overload of "unique" (=tiny meaningless variation) weapons, it's mostly only annoying). Don't even need NFTs nor to pay for them.
 
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pqueue

Member
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again
its value is not $3. That was its cost.

its actual value is only as much as SOMEONE ELSE will pay for it.
 

Danny Dudekisser

I paid good money for this Dynex!
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again

And how is that not just a more complicated version of what already exists in a lot of games?
 

BennyBlanco

aka IMurRIVAL69
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again

so tf2 hats and CSGO skins

big gabe the visionary once again years ahead of the pack
 

OGM_Madness

Member
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again
A Destiny gun that only works on destiny… I’m sure there’s ways to make an auction house without NFTs

The only way I can see Blockchain working out is if it allows items to cross over from one game or universe to another. Like you buy a picture of a monkey and you, through blockchain, are able to interact with that picture in Destiny and make a shader out of it, make it a texture and customize your gun, decorate a room with the painting, etc. Then that same picture, you are able to bring it to Fortnite and do the same and so on. However, this requires all companies to create the assets, which makes no sense… and also the argument about how necessary NFTs are to reach this.

I say monkey, but say instead that Konami is selling art from Castlevania and then somehow you can portray that art in unrelated game, like Destiny… now that’s magical. However, ownership through NFTs is a placebo at this point in time and what Square has in mind is something different.
 
Let's look at a game like Destiny and imagine it with NFT

Player A gets a 1 of a kind Pistol with a unique ice cream texture, that they spend tons of time and ingame currency to grind. Player A now owns this design and no one else can get it. It has $0 of value
Player A can now sell this gun anywhere, from within the game to emails or torrents. He sells to his friend Player B for $3
The game records this transaction in the blockchain
Player B now owns the gun with an established value of $3
He can continue using the gun a year from now and it still has that value until it's sold again

That is fucking stupid.
 
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Tis is strange, there's no way game companies are making more in NFT's than MTX, but I'm seeing more and more pushing hard on NFT's. Blockchain gaming in general has also been very unstable with a lot of players hoping to grab the pie and only ending up with the crust.
 
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