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Or is it just one of Phil's balls in my throat?
and 300% increase in Fallout 76 daily users
vginsights.com
TLDR: The Fallout TV series made Bethesda an estimated 80 million dollars in game-related revenue and license fees with just one season. The TV show revitalised interest towards the franchise, boosting game sales and in-game spend. The potential lifetime value of this to Bethesda, the Fallout IP holder, is hundreds of millions of dollars.
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Transmedia Opportunity in Games – How the Fallout TV Series Made Bethesda c. 80 Million USD | Video Game Insights
A case study of how Fallout's IP holder, Bethesda, made an estimated $80M from the TV show with almost no cost.
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