JJConrad said:
Those are some big, big if's.
Well, even if a console launched alongside two other major consoles the next year, it would still be a matter of if's, right?
Even the PS2 had a hell of a time getting developers onboard and ready for launch. In Japan, it took almost a year for a compelling "next-gen" to be released. I don't see Microsoft or the Xbox brand having the same pull as the Playstation name.
Sony didn't give developers much more than a year to do what they did. MS has already had developers on this next-gen thinking for probably about a year now, with another year and a half 'till potential launch at Q4 2005 -- that's two and a half years of development on launch-period titles. Then you've to factor in much better development environments and better support communication for the XBOX 2 versus the PS2 pre-launch. I'm not worried there as the two launches simply cannot be compared fairly.
The XBOX name has more pull than it had before XBOX was released, which was zero. Sony had a winning gen behind it and a year and a half by itself (since, in the winner-modified history of things, DC wasn't a problem for them after PS2's launch) in the marketplace to get things straight with the PS2. You've already got several large publishers on board Xenon, so I'd think they're confident about the launch.
What's worse, I'm not sure where Microsoft's internal launch titles will be coming from. Unless Halo 2 (XBX) is canned in favor of Halo 2 (XB2), they have no other major BLOCKBUSTER franchise. The next best thing would be Perfect Dark Zero and that a huge question mark. Is Rare capible of pulling off another Goldeneye? Can they get a game ready when its suppose to? Is Perfect Dark even a major property? MS does have plenty of smaller franchises it can have ready, but they need more than that.
I'm sure that MS knows the obvious: big quality titles at launch or death. Rare has several projects in the pipeline for X2, with PD0 being the most likely candidate for being the big FPS launch title for X2. I don't see MS letting Rare allow themselves to slip on PD0's launch release. By launch, the game will have been in development longer than anything Rare has ever done. As to the quality, I'm sure it will rock. How it will compare to the best of the genre at time of release is up in the air. I, unlike many on this board, believe that Rare is still capable of making unbelievably kick-ass games.
Since MS has such a huge amount of studios to work from, I don't think you're going to have much trouble seeing range of titles representing the spectrum of genres and game types upon launch. Are they gonna be good enough to convince people to buy the system? Depends on the games and the gamers...just like anything. We're not even covering the potential for anywhere from 12-30 3rd party offerings in the first 6 months of X2's release.
Price is another concern. It can help them, but it can also hurt them. While a quick launch does give them a window in which they can ride the higher price tag, it also prevents them from letting cost catch up to the technology. They could quickly find themselves in the same situation there in now, where the competition keeps forcing them to drop the price before they're ready. If the Xbox 2 does not start making money for MS, what are the chances of an Xbox 3? Furthermore, how much confidence would it give the consumers if the systems price dropped in the face of the more powerful competition? Unless, Nintendo's and Sony's next systems are $400 and $500 machines, don't look for the price to be a major benefit.
As has always been the case in this industry, and especially in light of ALL the next-gen systems being far, far more costly to produce, I don't see anyone of the three being drastically different in price, even when separated by a year. There are ALWAYS early adopters for any system, but the question is obviously how many and how will it progress past the first few months at retail. With an early launch, MS has the chance to set the expectation for pricing on the next-gen console. If they want to be mean about it, they can release relatively low, forcing Sony and Nintendo to follow...incurring more losses for everyone involved. However, the deals MS has made this gen will allow for MUCH quicker drops in cost for the manufacture of their system. This was never the case for the XBOX 1.
Finally, marketing..... I believe Sony has already has this one won. Even now, despite not having any clue as to what any of the companies are planning, how many people are claiming neither MS or Nintendo can possibly match the PS3? And Sony hasn't even started. If Microsoft's marketing can fend off the Sony hype-machine, then my hat's off to them, but I don't see it happening.
How can one win without being on the battlefield? This is one case where history can always be counted on to show what can happen: Genesis. Yeah, it only happened once, but that certainly doesn't preclude it from happening again. The field's wide open.
The best thing they can do is build up a strong library of launch and near launch titles and pray that Sony repeats the PS2's launch. That'll be the system's only weakness. The Xbox doesn't have the recognition to weather a PS2 like release, especially with the PS3 breathing down its neck. But these things need and 2005 release does not give them that.
Obviously they are going to build a strong library and have strong launch titles. That's the point of releasing that early. The worth of brand name recognition can quickly change. How did Sony build up and kick Nintendo's and Sega's asses right from the beginning? How did Sega with its (2-years older) Genesis put up a fight with the SNES and actually go past them for a while in the 16-bit era? Nothing's concrete and nothing's impossible, as far as this situation is concerned. A year and a half from now is a relatively long time for things to change.
If they blow the launch or can't sustain the system as the PS3 approaches, the Xbox 2 will be nothing more than the next-gen appetizer.
This, I agree with, though it's pretty obvious.