Securities firm believes Switch 2 costs $400 to make, Nintendo will sell at a loss – GoNintendo

Didn't Nintendo repeatedly stated that they don't believe in selling hard at a loss?

Hard to believe, but again, a 120Hz 1080p is not common even among pc handhelds. Man, Nintendo really put a120Hz panel on a platform where most games will struggle to hit even 30fps.
It should still hep with motion clarity. Plus they will have assload of indies that will hit 120hz.
 
Why do people think Nintendo doesn't sell systems at a loss?
The Wii U was sold at a loss, the 3DS was sold at a loss, the Gamecube was sold at a loss (at least once it was 99).
No idea on older consoles but I wouldn't be surprised if systems like the N64 were sold at a loss as well.
For sure they might be more adverse to selling at a loss, ie they aren't going to take a 200 dollar + loss per console like Sony might've for the PS3, but they aren't against selling at a loss when they need to.
 
Yeah, I also saw that on that strange CNBC interview. Difficult to believe they're not running a small positive margin on each unit (shipped). Even if it was just a $30 margin to begin with a new fab…

My (totally baseless) suspicion is that they had a tiny margin on each unit (probably closer to $5 or $10 than $30) at $449, but that they'll be selling at a small loss under the 10% tariffs. This would explain why they suspended preorders over the higher tariffs. They couldn't afford to eat them because their margins were already extremely thin and they would have been selling the consoles at too great a loss to rationalize to their shareholders.
 
I do not believe that Nintendo will sell the console at a loss. If this is true, I expect the prices to raise. This is the same Nintendo that never dropped the Wii U price as it mega bombed its entire lifecycle.

Counterpoint: They did panic drop the price of 3DS. I'd have to look into this but I'm curious if post-price cut OG 3DS was being sold at a loss or not.
 
The sentence doesn't make sense, how come it costs $400 and you sell it at a loss for $450?

Anyways Nintendo financials will reveal if they are selling it at loss or not. You will see that sweet margins lol
The same reason every console cost more to make and was sold at a loss. The PS5/X1 are literally miracles in how quickly they're profitable months after release vs years
 
Cap. It costs 350$ in japan, no way nintendo takes a 50$ loss on every unit, they're greedy but not stupid. The BOM is probably 100$ with that lame ass temu LCD screen and 2 hour battery life.
 
Cap. It costs 350$ in japan, no way nintendo takes a 50$ loss on every unit, they're greedy but not stupid. The BOM is probably 100$ with that lame ass temu LCD screen and 2 hour battery life.

I love how "securities analysts" can simply make things up based on no internal information and little actual analysis. Like they haven't done a tear down here.

They are simply guessing based on the price of the Switch 2 in the US.

I wouldn't go as far as to say the BOM is 100, that's a bit of hyperbole. Realistically, though, it's probably closer to 300 dollars.

It'll be really interesting to see what Sony can do with a handheld with a BOM of say 550 dollars that doesn't have to have the profit margins of the Switch 2 and as long as it generates additional software sales will be a plus-plus for Sony.

Nintendo recognizes that their primary region is Japan and so they can't have the Switch 2 priced so high there and if Sony were to make that 550 BOM handheld, they can't sell it even in Japan for the equivalent of 400 dollars, that's probably too high a loss, at best you're looking at selling it for the equivalent of 450, which would put it 110 dollars more than the Switch 2 in what could be the most important region for handheld sales.

Ultimately, what Sony does in the handheld space in response to Nintendo is going to be fascinating, but what isn't fascinating is the absolute garbage analytic companies put out that aren't based on anything.

It'll be VERY interesting to see how many units of Switch 1 sells in Japan once the Switch 2 is actually on the market, which will tell us how important pricing is in the rate of sales.
 
Yeah... his estimation doesn't line up with the Japan-only price.

Don't forget Nintendo buys and manufactures in bulk, much much bigger numbers than any single laptop or PC handheld model. Nintendo gets a big discount.
 
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Cap. It costs 350$ in japan, no way nintendo takes a 50$ loss on every unit, they're greedy but not stupid. The BOM is probably 100$ with that lame ass temu LCD screen and 2 hour battery life.

$100? Pfff. That shit is more like $50 at best
 
Hasn't every console been sold at a loss since the Atari days? Big deal on why the 3DO failed was because they couldn't. Or has that changed in recent generations?
 
Right, I'm paying $40-$50+ to buy a discounted movie that is 2 hours and 14 minutes. I sit there and watch it. With video games I get much longer playtime and interactivity. The cost/hr is significantly less for video games.
Doesn't mean paying 90€ for a video game is cheap.
I don't get these comparisons. Games are not movies, movies are not games. I find these comparisons not really meaningful. Consuming movies is a different form of entertainment (and different mode of consumption) than playing a video game than listening to music than reading a book than going to an opera than hanging out with friends.
It makes more sense to compare the price hike to the value it gives you as a video game, and I just don't see anything that justifies 90€ so far. Especially when we don't even know how the secondary revenue stream will look like.
 
As I said in the other thread, US gamers are now getting hit with the inflation that has spread throughout the economy but largely avoided them for the past few years.
 
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I love how "securities analysts" can simply make things up based on no internal information and little actual analysis. Like they haven't done a tear down here.

They are simply guessing based on the price of the Switch 2 in the US.

I wouldn't go as far as to say the BOM is 100, that's a bit of hyperbole. Realistically, though, it's probably closer to 300 dollars.

It'll be really interesting to see what Sony can do with a handheld with a BOM of say 550 dollars that doesn't have to have the profit margins of the Switch 2 and as long as it generates additional software sales will be a plus-plus for Sony.

Nintendo recognizes that their primary region is Japan and so they can't have the Switch 2 priced so high there and if Sony were to make that 550 BOM handheld, they can't sell it even in Japan for the equivalent of 400 dollars, that's probably too high a loss, at best you're looking at selling it for the equivalent of 450, which would put it 110 dollars more than the Switch 2 in what could be the most important region for handheld sales.

Ultimately, what Sony does in the handheld space in response to Nintendo is going to be fascinating, but what isn't fascinating is the absolute garbage analytic companies put out that aren't based on anything.

It'll be VERY interesting to see how many units of Switch 1 sells in Japan once the Switch 2 is actually on the market, which will tell us how important pricing is in the rate of sales.
North America is Nintendo's primary region, but you're right that Japan is also very important to them.
 
Doesn't mean paying 90€ for a video game is cheap.
I don't get these comparisons. Games are not movies, movies are not games. I find these comparisons not really meaningful. Consuming movies is a different form of entertainment (and different mode of consumption) than playing a video game than listening to music than reading a book than going to an opera than hanging out with friends.
It makes more sense to compare the price hike to the value it gives you as a video game, and I just don't see anything that justifies 90€ so far. Especially when we don't even know how the secondary revenue stream will look like.

You just made the point of the comparison in your critique. These are all forms of entertainment. You can entertain yourself in many ways. Some ways to entertain yourself are cheaper than others. Relatively speaking, video games provide a large bang for your buck than other forms of entertainment. Sure, you can go down the rabbit hole of trying to compare the value of this game versus that game. However, generally speaking video games are a cheap form of entertainment.
 
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