Yeah, that animated show was marketed terrible. Furthermore, Crunchyroll is heavily specialized in anime, with some drama and manga on the side. With Netflix having more and more anime, they need to cement their position as the best place for anime, meaning they'll have to ensure a better catalogue. Spending on original shows is a good idea, as shown by Netflix, but since anime is their specialization they need to ensure that whatever they create is japanese as fuck. Instead they've gone on some "diversity" rambling with a bunch of white women hilariously enough, completely destroying any chance the show has at being a show, now instead being overshadowed by the creators instead.
Then you have the fact that the show itself doesn't look to be what anime fans tend to look for, which is well, things that look more like anime and not western cartoons aping anime.
What Crunchyroll should've done is to instead focus on creating a more mature series, that's heavily influenced by anime and that looks very anime, possibly aping the style of 80/90s anime to get attention. Then if they wanted to focus on something, it would be about celebrating japanese culture, the influence of anime, while also subverting the tropes when appropriate.
Heck, had they been smart they'd do an isekai where you'd fuse the japanese style of animation with western tropes and western interpretations of japanese tropes. Or they'd shop around in Japan for a script and hire a studio there. (For some reason I imagine that paying animator in San Francisco might be more expensive than the slavering I've heard about japanese animators, though I might be wrong)
There were so many better options than that shit.