Is K-Pop really that popular in Europe/NA? Just asking.
I would say yes, it really did kind of jump it's way into popularity in 2007. For me, I have since jumped off the hallyu wave but I since I left, so much has happened and I want to catch up. It's hard searching through YouTube since so many new groups and artists have appeared by the dozens at a time and It hard to find to catch up to the newer songs over a somewhat of a years period from old groups that I'm a huge fan of.
K-Pop is all about the now and they don't, imo, have a service that curate it all into these Playlist with moods and discovery as well as other services do with American music etc. Kpop is huge for people who aren't in Korea or have access to their channels to get that music on demand so that would be a huge selling point for a lot of people.