I've watched (quite) a few gameplay videos on Youtube channels, and most of those youtubers seemed to have fun and do lengthy playlists for it -- maybe it was because it was the popular game of the month and they wanted to stay relevant, or maybe it was both.
It's not for me though. I can sort of see how it could become addictive, but it has had no such effect on me.
I can't remember being hooked by any indie game released this last year. I did play a bit some of the expansions for Vampire Survivors and I'm sort of curious about the upcoming Binding of Isaac update, but I think that has been it.