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that's Shanghai (January 27, 2025)

How China's Video Game Market is Ready to Take Over

This past summer has been huge for Chinese gaming companies. The single-player market was taken by storm with the release of Black Myth: Wukong from Game Science, a game that broke PC gaming records by achieving the highest concurrent player count for a single-player game on Steam, the largest digital distribution service for PC games. On the third day of its release, it reached a peak of 2,415,714 concurrent players, surpassing gaming giants Elden Ring and Cyberpunk 2077, both created by long-time veterans FromSoftware and CD Projekt Red, respectively. The only game to surpass Black Myth: Wukong was the massive multiplayer title PUBG: Battlegrounds.

Black Myth: Wukong is a AAA game, defined as a high-budget, high-profile title typically published by large companies. While Game Science may not have been a AAA studio before the release of Wukong, it certainly is now. The release of the game has also sent gaming console sales through the roof, specifically Sony’s PlayStation 5 (PS5). Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PCs. Many retailers are selling out of PS5s, with the console reportedly selling twice as quickly as its predecessor, the PS4.

 

[mansoor1980]

nvidia in shambles
at least in china

 

[DeepEnigma]

 

[yogaflame]

China market is a double edge sword but it helps. USA market, Euro, and Japan market are still the most important.

 

[64gigabyteram]

i would be happy but all this will do is just accelerate Nvidia's pivot to being an AI company more and more.

 

[HerjansEagleFeeder]

China market is a double edge sword but it helps. USA market, Euro, and Japan market are still the most important.

If a country with more than 1b people suddently farts a fraction of its mobile/pc player base into the console sinkhole, sonys profit quadruples.

 

[Elbereth]

 

[FrankWza]

Ps5, Portal with plus and streaming, VR2, Planar Headset, Edge controller and a wheel and GT7 for $2k.

 

[kazuyamishima]

 

[Metnut]

Impossible. NeoGAF told me that console sales were plummeting.

 

[RetroGamingUK]

Sony have been putting in the hard work for years and it’s paying off

China Hero Project | PlayStation

The China Hero Project is a PlayStation mentoring and support initiative for China-based game developers, giving them the opportunity to develop amazing and imaginative games that can reach a worldwide audience.

www.playstation.com

 

[HeWhoWalks]

Impossible. NeoGAF told me that console sales were plummeting.

On Xbox, that's true. As usual with PlayStation, however, haters bark the opposite of what's actually happening.

 

[Killjoy-NL]

I was told that PC gamers don't switch to Playstation?

 

[ChorizoPicozo]

Phil with Jez, Destin, and Colt (Parris taking the picture), Tom dimming the lights
all ready to start a night session of Discord strategy

 

[FalsettoVibe]

Which is why I've always believed that Sony's push into China with the China Hero Project was always a good business move for them. Same for India Hero Project.

 

[Tiago Rodrigues]

"consoles are dying".

I've been saying this for a while...once PS5's production ends in years and years from now, we'll b surprised by its final numbers.

 

[DJ12]

Who would've thought nvidia would be the one to kill pc gaming

 

[Zacfoldor]

 

[RetroGamingUK]

On Xbox, that's true. As usual with PlayStation, however, haters bark the opposite of what's actually happening.

Microsoft barely bothered in China

They launched the Xbox One there with zero marketing and no interest in Chinese games

 

[Ronin_7]

Sony doomed?

 

[Tiago Rodrigues]

Microsoft barely bothered in China outside of the USA and UK

There...fixed it for you.

 

[RetroGamingUK]

Which is why I've always believed that Sony's push into China with the China Hero Project was always a good business move for them. Same for India Hero Project.

India is the next China

An unbelievable amount of companies are switching production there including Apple.

They’re about 25 years behind China, but they’re about to replicate China’s economic miracle

Apple Says Its Latest iPhone 16e Series Is Being Made In India

Apple has launched iPhone 16e at a lower price range, compared to iPhone 16 series, which will start selling in India from February 28 onwards.

www.ndtv.com

 

[mayham2199]

I was told that PC gamers don't switch to Playstation?

lol it's wild to me the way this industry looks at children and says "Look at what they are doing, they will never change their habits and will do this for the rest of their lives". It's like does anyone step in the room and say "Hey, maybe these kids gaming preferences/habits are dictated by the fact that they have no money to really make those decisions to begin with?".

My son wanted a Nintendo Switch for Xmas. I said no we have a PS5 and the Ipad tablet, your good. Notice he didn't make the choice on whether he joins the Nintendo ecosystem. I made that choice for him.

India is the next China

An unbelievable amount of companies are switching production there including Apple.

They’re about 25 years behind China, but they’re about to replicate China’s economic miracle

Apple Says Its Latest iPhone 16e Series Is Being Made In India

Apple has launched iPhone 16e at a lower price range, compared to iPhone 16 series, which will start selling in India from February 28 onwards.

www.ndtv.com

Going to be wild to see what happens to China in the next two decades.

 

[jm89]

Xbox problems are not playstation problems

 

[yogaflame]

In all of Sony's bad decision this generation, there is a silver lining Sony. China, India, South Korea and Middle East Sony's PS projects and initiative are bearing fruit.

 

[mckmas8808]

China market is a double edge sword but it helps. USA market, Euro, and Japan market are still the most important.

What's the double edge?

 

[HeWhoWalks]

Microsoft barely bothered in China

They launched the Xbox One there with zero marketing and no interest in Chinese games

Oh, I know. Just offering some perspective on that plummet fiasco.

 

[yogaflame]

What's the double edge?

Bubble burst. Unstable. China is already at risk. There are already issues on China of economic problems especially slow growth and falling industries especially manufacturing and real estate. And there is the political turmoil and geo political situation especially stealing territories of other countries along with stealing there territory, China is bullying them especially if its a weak country when it comes to military. And for me, I never like the communist China government, its still evil ideology, oppressive, and unstable.

But going back. As I said it helps Ps sales, but don't rely to much on it. Japan, Euro and USA are still the main market.

 

[mckmas8808]

"consoles are dying".

I've been saying this for a while...once PS5's production ends in years and years from now, we'll b surprised by its final numbers.

It's weird that most in the video game media never thought it was possible to grow the console space by selling games and consoles in China and India. It's soooo short sighted. Plus, even less of them know that Africa is next after India. Sony is already starting their projects in India and Africa now. We won't see the fruit of that label until the 2030s though.

But good luck trying to "Grow the market" via game streaming.

lol it's wild to me the way this industry looks at children and says "Look at what they are doing, they will never change their habits and will do this for the rest of their lives". It's like does anyone step in the room and say "Hey, maybe these kids gaming preferences/habits are dictated by the fact that they have no money to really make those decisions to begin with?".

Agreed! I sometimes wonder if people think very little of young people today or if they are wishing those young people never want a console in the future.

In all of Sony's bad decision this generation, there is a silver lining Sony. China, India, South Korea and Middle East Sony's PS projects and initiative are bearing fruit.

You make it seem as if Sony's done more bad than good this generation.

 

[Synastry]

Sony was smart to invest in the Chinese gaming market the reward is gonna be huge for PS5 sales.

 

[Dr.brain64]

sony > nvidia

confirmed

 

[yogaflame]

It's weird that most in the video game media never thought it was possible to grow the console space by selling games and consoles in China and India. It's soooo short sighted. Plus, even less of them know that Africa is next after India. Sony is already starting their projects in India and Africa now. We won't see the fruit of that label until the 2030s though.

But good luck trying to "Grow the market" via game streaming.



Agreed! I sometimes wonder if people think very little of young people today or if they are wishing those young people never want a console in the future.



You make it seem as if Sony's done more bad than good this generation.

Don't get me wrong, I'm a Sony fan, since Ps1 era. Ps5 is an impressive hardware, but I don't like that it has fewer exclusives and worse some exclusives are being ported to PC. Why cant they follow Nintendo principle of not porting there exclusives to PC? Look at Nintendo, Switch is selling big especially in Japan and they have not alienated there loyal PS fans. And there is the failed GAAS and live service initiative which wasted so many talents and time, instead of creating very good single player games which was always Sony strength and made them attractive to buy PS console. And lastly the moving the head quarters and studios to the west especially California, which is so woke infested especially for push and forcing twisted gender ideology crap and twisted DEI.

 

[EN250]

i would be happy but all this will do is just accelerate Nvidia's pivot to being an AI company more and more.

This won't affect their decisions, videogames is an afterthought for Nvidia now, they're laser focused on IA whether consumers like it or not

 

[ChorizoPicozo]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

Expert pundit, insider leaker and futurist:

 

[Tiago Rodrigues]

It's weird that most in the video game media never thought it was possible to grow the console space by selling games and consoles in China and India. It's soooo short sighted. Plus, even less of them know that Africa is next after India. Sony is already starting their projects in India and Africa now. We won't see the fruit of that label until the 2030s though.

But good luck trying to "Grow the market" via game streaming.

Sony has been doing it in China and Korea for years now. India is next.

Imagine if they somehow they have more console exclusives like Black Myth: Wukong. If they somehow have a decent pipeline of releases like those that attract the Chinese market, they could potentially be looking at millions of extra consoles sold in there. Specially in a time that building a PC is getting more and more expensive.

 

[PatientGamer]

I wouldn't be surprised if China brings out a console to compete with Sony in a generation or two.

Someone needs to fill the hole Microsoft just exited. It's not good for the industry for there to be no competition for PlayStation.

 

[Killjoy-NL]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

There's a lot of people who are going to dodge this specific part here.

It's another narrative straight out the window.

 

[Angry_Megalodon]

Well, this pretty much replies to what was asked in another thread about PS5 player growth.

Just remember that the demoted Mr. Shu has been making hundreds of millions for Sony while the people who took over his position burnt them at the same pace.

Also worth remembering is that the visionary Phil Spencer turned down Mihoyo for an exclusive Genshin Impact deal.

 

[Tiago Rodrigues]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

Expert pundit, insider leaker and futurist:

I don't understand how having 40% new users is a small amount. (i think this is what his tweet is referring to?) That's actually an amazing metric and close to half of every PS5 sold are for new users. Jez still hasn't recovered from last year. That crowd that went from "lmao not every Xbox game will be 3rd party" to "consoles are dead anyway, Xbox saw that and changed strategies" and are trying to apply to Playstation are looking more and more ridiculous.

The only reason why PS5 still hasn't surpassed PS4's sales launch aligned is because of a price increase in most countries. The places whre the price remained, it's ahead (USA) by 7%.

 

[nial]

yogaflame says the exact same thing in EVERY single thread. You guys should just ignore him at this point.

 

[Edmund]

My son wanted a Nintendo Switch for Xmas. I said no we have a PS5 and the Ipad tablet, your good.

Your son's gonna go around in school telling everyone that his dad is a pony.

 

[HeWhoWalks]

In all of Sony's bad decision this generation

They haven't made many, at least nothing that is notable beyond a few headlines. They're enjoying the success that they are because the amount and impact of mistakes they've made is relatively tame. When it comes to this business, they know what they're doing.

 

[nial]

Well, this pretty much replies to what was asked in another thread about PS5 player growth.

Just remember that the demoted Mr. Shu has been making hundreds of millions for Sony while the people who took over his position burnt them at the same pace.

Also worth remembering is that the visionary Phil Spencer turned down Mihoyo for an exclusive Genshin Impact deal.

Shu probably visits GAF once in a while. I can only imagine his embarrassed look after seeing some random Spaniard expressing his weird obsessive love all the time.

 

[HeWhoWalks]

I wouldn't be surprised if China brings out a console to compete with Sony in a generation or two.

Someone needs to fill the hole Microsoft just exited. It's not good for the industry for there to be no competition for PlayStation.

Good thing there is competition for PlayStation then, with or without Microsoft.

 

[Edmund]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

Expert pundit, insider leaker and futurist:

Fuck that fat bastard.

 

[Self_Destructive]

I was told that PC gamers don't switch to Playstation?

Going by the article they don't...unless they have no other option

 

[jm89]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

Expert pundit, insider leaker and futurist:

He really is a twat.

Of course most the users on ps5 will be existing users.

A incredibly poort attempt to downplay the 42% new users figure.

That figure from sony has obviously has rattled alot of these idiots.

 

[Killjoy-NL]

unless they have no other option

So they do.

 

[yogaflame]

Local vendors and gamers report a surge in demand for the PS5, as it offers an affordable alternative for those unable to purchase expensive Nvidia 40-series graphics cards for their PC

Expert pundit, insider leaker and futurist:

 

[Unknown?]

China market is a double edge sword but it helps. USA market, Euro, and Japan market are still the most important.

Wrong! Sony just needs to get 1% to be the most important!