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[ResilientBanana]

Dammit

So you are pinning Concords failure on their marketing?

Did you see the reveal?

Did you see any of the beta gameplay clips?

Marketing had zero to do with this game flopping harder than any other game in history

While you are correct, Concord is now tied to Halo through this individual. So that alone will make people form opinions Out the gate.

 

[Zacfoldor]

So you are pinning Concords failure on their marketing?

Did you see the reveal?

Did you see any of the beta gameplay clips?

Marketing had zero to do with this game flopping harder than any other game in history

There have been shit games before that sold far beyond what they should have due to marketing.

At best Concord had no visible stand out marketing wins. Assuming the next Halo is shitty, is this really the talent MS wants to try to dig them out of that hole?

That said, I do actually think I remember a Concord marketing win. I do remember this. Didn't the marketing team try to get Concord in the hands of some major streamers and actually had one of the big ones full time streaming it? Well that actually might be the marketing win that MS was looking at when they hired this person, so maybe there was some exceptional marketing taking place and the game was just a rock solid shit.

 

[Brakum]

So you are pinning Concords failure on their marketing?

Did you see the reveal?

Did you see any of the beta gameplay clips?

Marketing had zero to do with this game flopping harder than any other game in history

Im not blamijg it on the marketing but the marketing definitelly didnt do a good job. Doesnt mean anyone else has. But there are a shit ton of worse games that did much better. Unless you're saying all those games had a genius marketing guy

 

[sainraja]

I mean it's a marketing position so nothing to do with the actual making of the game.
Concord marketing was so bad they only managed to sell 100 copies, but then again they managed to persuade 100 people to buy Concord.

Well, the people who worked on concord made a game that was functionally fine. It was just soul-less and just another game in a competitive genre without any unique hook. I still enjoyed it for what it was, but prob wouldn't have stayed with it for very long. Regardless, getting people who worked on the game might have been better... was concord marketed at all? lol

 

[HeisenbergFX4]

. Regardless, getting people who worked on the game might have been better.

 

[yurinka]

Exactly what Halo Studios and Xbox needed. With this, the next Halo will sell 200M copies and the next Xbox console will outsell PS6 and Switch 2 combined.

xDDDD

 

[SHAKEZ]

Microsoft will never learn and people here want me to believe their next console will be worth anything at all.

 

[sainraja]

I think they chose the wrong genre, chose bad character designs but the gamey parts, or gameplay wasn't that bad. If they didn't have so many misses they could have easily refined and fixed things about the gameplay people weren't enjoying. The main issue was they just wanted to be another "Overwatch" which isn't what people wanted.

 

[Angry_Megalodon]

I can't believe this needs to be said, but here we go. Responsibilities of a marketing department:

- Spot market opportunities, define target audiences: they went for an audience that did not fucking exist. Verdict: FAIL.

- Branding: name, logo, overall image: Nothing of it was interesting enough to catch attention: FAIL.

Bonus track: you don't spend any budget in merchandising if there is no evidence the product will sell. Insanity.

- Communication (public announcements, reveals, community management, etc): Concord was ignored/hated from day 1. The devs antagonized their target audiences. Verdict: FAIL.

- Impact on sales: people didn't want to try it for free. FAIL.

On top of this, no strategy or contingency plan in the gap between the trial period and the actual release. Marketing did nothing to damage control.

The marketing guys are the ones who should tell devs their whole plan is a trainwreck and there's no audience for the product they want to sell. So yes, they screwed up.

 

[HeisenbergFX4]

The marketing guys are the ones who should tell devs their whole plan is a trainwreck and there's no audience for the product they want to sell. So yes, they screwed up.

With everything that came out about some of those devs and the environment they forced on others working with them that they were going to listen to marketing people?

They had that feedback from the initial reveal and no one listened

 

[Klayzer]

I can't believe this needs to be said, but here we go. Responsibilities of a marketing department:

- Spot market opportunities, define target audiences: they went for an audience that did not fucking exist. Verdict: FAIL.

- Branding: name, logo, overall image: Nothing of it was interesting enough to catch attention: FAIL.

Bonus track: you don't spend any budget in merchandising if there is no evidence the product will sell. Insanity.

- Communication (public announcements, reveals, community management, etc): Concord was ignored/hated from day 1. The devs antagonized their target audiences. Verdict: FAIL.

- Impact on sales: people didn't want to try it for free. FAIL.

On top of this, no strategy or contingency plan in the gap between the trial period and the actual release. Marketing did nothing to damage control.

The marketing guys are the ones who should tell devs their whole plan is a trainwreck and there's no audience for the product they want to sell. So yes, they screwed up.

Truth. I guarantee you, no one would be taking up for her, if she went to another publisher. Had EA or 2K hired her, their tune would not be so apologetic.

 

[Hero of Spielberg]

So people are pinning Concords failure on this woman now?

 

[HeisenbergFX4]

So people are pinning Concords failure on this woman now?

Yes they are and its head scratching to say the least

 

[Hero of Spielberg]

Yes they are and its head scratching to say the least

The Professor breathes a sigh of relief

 

[HeisenbergFX4]

The Professor breathes a sigh of relief

Yeah its good to know the devs didn’t make a shit game

 

[poppabk]

Truth. I guarantee you, no one would be taking up for her, if she went to another publisher. Had EA or 2K hired her, their tune would not be so apologetic.

Any other publisher and this wouldn't be news. Almost everyone who worked on Concord will get jobs again, I would guess a sizeable majority already do.

 

[VAVA Mk2]

 

[PendekarRajawali]

Marketing role. What could go wrong?

 

[Killer8]

By your logic, ‘Destiny’ should have flopped.

Not everything has to be named “Quasihomonculus V: Nexus of Chaos” to be exciting.

The name has absolutely nothing to do with anything.

Destiny at worst sounds like the name of a stripper. Concord conjures up images of one of the worst air disasters in history:

 

[R6Rider]

Just another rage bait thread.

Also, the amount of people who clearly don't know what marketing is or how it works is hilarious.
Literally a case of people thinking they know what they are talking about because they have heard the word "marketing" before.

 

[yurinka]

I can see the big marketing strategy to expand Halo to 'modern audiences': Craig (they/them), who identifies as Unggoy, fights the patriarchy in the Universe. Craig will replace the racist, sexist, opressor and mass murderer Master Chief as main character in the next entry in the series

 

[ozz ex machina]

What about the name "Concord"? That is marketing. I can't think of a more boring name for a game that should look exciting. Even the color palette is wrong. Nothing in the very first showing (before presenting the awful characters) made people the least intrigued.

You are completely overanalysing something completely inconsequential. So many games have DOGSHIT names but it is fucking irrelevant.

This thread is embarassing.

 

[HeisenbergFX4]

You are completely overanalysing something completely inconsequential. So many games have DOGSHIT names but it is fucking irrelevant.

This thread is embarassing.

What I have learned from this thread is Concord could have been the next Fortnite if this lady would have marketed it properly and now those dumb dumbs at Xbox hired her so Halo is bound to go totally woke now

It hurts the brain actually

 

[mrmeh]

Yes they are and its head scratching to say the least

It's not though is it... like if a shit game has pronouns and doesn't sell its because of the pronouns and not the fact its a shit game.

Dickheads just want validation of their world view, not reason or explanation.