mckmas8808 said:Why wouldn't they just not choose right now?
Why pick HD-DVD when so far this year they are only pulling in 32% of the sofware sales nationally?
As I understand it, Wal-Mart wants a decision soon. They need one because the margins on DVD software aren't what they used to be. So they want a new format, but maybe they don't want to confuse their customers so they'll just go ahead and make the decision for them. Hey, I'm guessing. :lol
(Does anyone know if there's a cost difference between HD and BD discs? To resellers, I mean? Again, I'm under the impression that BD is a more expensive format - in replication, in hardware - so I wonder if unit prices of software are higher, too. If so, that might also affect Wal-Mart's stance on which format to support, if indeed they ever decide to support one over the other.)
And why pick HD DVD despite the sales difference, you ask? Because the market for HD movies is PIDDLY at the moment and sales today don't mean very much. But I think Sony made a mistake trying to win a format war with a game console - look at the miniscule attach rates and the discomfort that pricing gap likely causes among other BD manufacturers.
Maybe Wal-Mart recognizes that while HD DVD is selling fewer discs, the attach rate is significantly higher than Blu-ray - and that an install base composed of standalone players is a stronger foundation on which to build a new format. Combine that with the fact that HD DVD seems to fit quite nicely with Wal-Mart's "low-prices/high-volume" marketing approach, and I'd say again: it makes sense to me.
Before anyone jumps on me, I'm just hypothesizing here for fun. I don't know what will happen and, as a dual-format owner, I don't much care. Both formats have their strengths and weaknesses. Both have taken different approaches, and there are still a lot of surprises left in store. But if price is the key to mass-market adoption, and I think that's a pretty generally accepted idea, then it makes sense to me that HD DVD still has time left before the final buzzer sounds.