Yakuza love attention(unless its for their crimes I guess), I met a former Yakuza boss when living in japan and he wanted me to write his biography(I'm not a writer lol) because he thought I'd do a more honest job than Yakuza-hating japanese. Actually, most regular yakuza I've met are really emotional people seeing themselves as chivalrous and misunderstood by society. On the last day before I went home after staying at his house we were drinking sake together and he got very emotional, crying most of the time(this guy was almost 50).
I'm not condoning their criminal activities, but it helps to see them as real people and not evil criminals.
Thes guys feel more like a japanese biker gang(another sub culture) than pure yakuza though.