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LG announces 2023 OLED TV lineup up to 70% brighter

LAS VEGAS, Jan. 2, 2023 — LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.

A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.1 Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra3 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.4

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

https://www.lg.com/my/about-lg/press-and-media/2023-new-oled-tvs
 

STARSBarry

Gold Member
This what I want to hear, OLED have always had a problem for me as I have bright rooms.

If they make even small incremental improvements to the longevity of the panel again I can see myself jumping on board this one.
 
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lineup up to 70% brighter

But doesn't count for the smaller sizes as always

BHU7xiL.gif
 
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Matt_Fox

Member
Thank the lord!

I know that a lot of Gaffers own LG OLEDs and will hear no ill about them but the brightness is currently woeful. This will be a game changer.
 

nightmare-slain

Gold Member
here is me happy with 30-40% brightness on both my CX + C1 :messenger_tears_of_joy:

yeah it's good the TVs are getting brighter (as long as it doesn't make burn in happen faster) but holy crap you must be sitting in super bright rooms! my CX is in the bedroom and i have blackout blinds so yeah i can get away with 30% there but my C1 is in the living room which is really bright. the blinds are shit and a lot of light goes through my door window (40% of the door) and that has no blinds. 40% is perfectly fine there.
 
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RoboFu

One of the green rats
eehh it nice ot see they are fixing the brightness issue but ill stick with the mini-leds. my old oled has been demoted to "GUEST ROOM" tv.
 

analog_future

Resident Crybaby
here is me happy with 30-40% brightness on both my CX + C1 :messenger_tears_of_joy:

yeah it's good the TVs are getting brighter (as long as it doesn't make burn in happen faster) but holy crap you must be sitting in super bright rooms! my CX is in the bedroom and i have blackout blinds so yeah i can get away with 30% there but my C1 is in the living room which is really bright. the blinds are shit and a lot of light goes through my door window (40% of the door) and that has no blinds. 40% is perfectly fine there.

The brightness increase would mostly be beneficial for HDR specular highlight impact and color volume. The expectation wouldn't be to keep these sets at max brightness all the time.
 

dotnotbot

Member
what do you mean, OLED have amazing movement res
What? OLEDs are known for having virtually zero motion blur.

If your content has high framerate, sure. 24 FPS movies give you high perceived motion blur and even stroboscopic effect during panning cause of sample-and-hold display tech paired with that perfect response time.

The only feature that used to reduce those negative effects was BFI but it got downgraded to 60 Hz on 2022 models and is now useless.
 
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YCoCg

Gold Member
But how is full field brightness? We need to get that past 200 nits so it finally breaks SDR boundaries.
 

Skitso

Member
here is me happy with 30-40% brightness on both my CX + C1 :messenger_tears_of_joy:

yeah it's good the TVs are getting brighter (as long as it doesn't make burn in happen faster) but holy crap you must be sitting in super bright rooms! my CX is in the bedroom and i have blackout blinds so yeah i can get away with 30% there but my C1 is in the living room which is really bright. the blinds are shit and a lot of light goes through my door window (40% of the door) and that has no blinds. 40% is perfectly fine there.

Well, with HDR material, maximum brightness is always used. I have a 77" C1 and would like to have a bit of more punch in bright HDR highlights. Brilliant TV anyways.
 
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Welp, got a C2 55" just a couple of weeks ago, not that it matters since I knew that the '23 range would show up in January and from what I see, at least for the mid/higher range models (C3) the differences are almost negligible, QMS is something that I can live without - same thing about the new speakers since the TV's sound is pure garbage anyway and I don't think it'll change that much with the new ones.

What I do care about though is the new WebOS that - apparenty - won't be coming to the 2022 sets via FW update since it's tied to the newer SOC/chip , WebOS 6 on the C1/C2 is absolute garbage with its ugly menus and l-l-l-laggy response (3-7 seconds to open up a menu ? Wtf) and I really would have liked to try the new one if it proves to be faster compared to the dumpster fire that is now.
Also, regarding the improved brightness, the C2 is already melting my eyeballs in HDR content with its brightness (dark room, 1st OLED) so I don't think that I'd be missing much.

All in all, with the exception of the G3, it feels like the '23 sets are more of a small evolution than a revolution - then again these upgrades are usually incremental so...

Cheers
 
Jesus. How bright to OLEDs need to be? I got my first over the summer and it took me two weeks to adjust the brightness down properly so my corneas wouldn't fry everytime something white was on screen, without crushing all details in dark areas.
 
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Ulysses 31

Member
Jesus. How bright to OLEDs need to be? I got my first over the summer and it took me two weeks to adjust the brightness down properly so my corneas wouldn't fry everytime something white was on screen, without crushing all details in dark areas.
In very bright rooms they need it or else you just as well get a QLED.
 

Go_Ly_Dow

Member
Rocking my C9 and the picture quality impresses me each time and fantasic it supports 120hz and VRR on PS5. I'll upgrade in probably 3 years or so.
 
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iHaunter

Member
Until they figure out their white balance, brightness, and atrocious ghosting - everything else is pointless.
 

hussar16

Member
Not one mention of motion handling or any improvements on tht front.maybe 140hz oled tvs. I'm tired of tvs hyping up all these other tricks yes brightness is important but if your tv is a blurry mess it doesn't matter especially for games
 

mxbison

Member
People wouldnt have a problem with the tv brightness if they didn’t stick their tv next to a window and turn every light on in their house

Well some people live in apartments with a lot of sun light and also want to be able to play during day time.
 
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