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CHICAGO (Reuters) - McDonald's has eliminated the middle man standing between the fast food lover and his burger, with an advanced test of technology that promises to shorten lines and give consumers more control over ordering.
Outside Chicago in St. Charles, Illinois, longtime McDonald's Corp. (MCD: up $0.20 to $26.92, Research, Estimates) franchisee John Lardas has reconfigured his restaurant, replacing three ordering stations manned by employees at the front counter with one traditional station and four stand-alone computers, or kiosks.
"You see no lines because people are spreading themselves out," said Lardas, who estimates that 70 percent of customers now opt to use the technology.
McDonald's, which only recently admitted its service problems and vowed to fix them, is ironing the kinks out of technology some believe will transform fast food the way similar systems have revolutionized bank transactions and airport check-ins.
Each kiosk allows a customer to place an order directly with the kitchen, using a touch screen with pictures of food, English or Spanish text and verbal prompts.
Read the entire article @ CNN Money