Draugoth
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Netflix Hikes Prices for Basic and Premium Plans
The changes come as the streaming platform ramps up its monetization efforts, including its password-sharing crackdown, which has now begun rolling out in every region.
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Netflix will be rolling out price increases for some consumers in the U.S., U.K. and France starting Wednesday.
In the U.S., the prices for the basic plan — the lowest tier plan without advertising, which is no longer available to new members — will increase from $9.99 to $11.99, while the premium plan, which allows users to watch in Ultra HD on supported devices and download on six supported devices at a time, will increase from $19.99 to $22.99. The plan with ads, at $6.99, and standard plan, at $15.49, will remain the same price.
But its premium ad-free plan now costs £17.99 in the UK - a rise of £2 - with basic plans priced at £7.99. Ad-supported and standard subscriptions remain at their current levels.
Shares rose by as much as 13% in after-hours trading - but revenues of $8.54bn (£7.05bn) in the third quarter slightly missed Wall Street estimates.
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