By July 22, Nintendo gained ¥1.8 trillion ($17.6 billion) in market capitalization since the game's launch.
[104] However, following clarification from Nintendo that the company did not produce
Pokémon Go nor had tangible financial gains from it, its stock fell by 18%—equating to a ¥708 billion ($6.7 billion) loss in market value—on July 25.
[104][105] This was the largest single-day decline for Nintendo since 1990 and the maximum one-day exchange of finances allowed on the Tokyo Stock Exchange. The company has an approximate 13% "effective economic stake" in the game, according to
Macquarie Securities.
[104]