http://www.theverge.com/circuitbreaker/2016/7/13/12171604/galaxy-s7-iphone-6s-plus-sales-data-stats
I'm actually having a hard time finding any data if this has happened before in the US, but I assume its pretty rare, or I'd have easily googled this by now.
With Samsung launching the Note 7 in August, and the general buzz around 2016's flagship iphones being pretty negative from the rumor mills (basically a iphone 6SS with missing headphone jack), you'd hope Samsung capitalizes hard in this 1 year span until the real iphone revamp in Sept 2017.
The article mentions that loyalty for Samsung is really high these days so its clear that Samsung is doing something right with the recent devices:
The iPhone showed its first decline in sales numbers earlier this year, which has today been reiterated by the latest US mobile market data from Kantar Worldpanel. It finds Apples flagship smartphone family lagging behind Samsungs latest, with 16 percent of American consumers buying a Galaxy S7 or S7 Edge and 14.6 percent buying an iPhone 6S or 6S Plus. Now, granted, its not a fair fight, owing to Samsungs S7 and S7 Edge being the newer handsets by half a year, but its one that Apple has typically been winning anyway. Not so in 2016.
I'm actually having a hard time finding any data if this has happened before in the US, but I assume its pretty rare, or I'd have easily googled this by now.
With Samsung launching the Note 7 in August, and the general buzz around 2016's flagship iphones being pretty negative from the rumor mills (basically a iphone 6SS with missing headphone jack), you'd hope Samsung capitalizes hard in this 1 year span until the real iphone revamp in Sept 2017.
The article mentions that loyalty for Samsung is really high these days so its clear that Samsung is doing something right with the recent devices:
Apple still commands a higher loyalty rating, with 88 percent of current customers intending to buy another iPhone, but Samsung is almost equal, with 86 percent of its users intending to stay loyal.