Its Summer 2008,
I just saw a trailer for a movie. It featured a superhero I had never heard of. Interested, I went with my mom to the theater with no expectations. Lo and behold I was completely amazed by the film and ended up loving every minute of it. It was only until after Id watched through the credits that I realized its importance. A familiar face to film stepped on the screen said these words Youve become part of a bigger universe. The man was right, something big was happening. The film was Iron Man and it was the worlds introduction in the Marvel Cinematic Universe.
Fast Forward 7 years and we are now coming into a whole new generation of comic book films. With the sequel to the first Avengers film having just come out and Ant-man only two months away, the world has stepped into an entirely new kind of Hollywood. Next year, DC will be put out Batman v. Superman: Dawn of Justice, the first live action movie featuring Batman, Superman, and Wonder Woman in the same film. From then on, DC will be launching superhero as fast as Marvel following up with the Suicide Squad that same year. Yet with all these comic book movies in the future questions of fatigue and the future have appeared. Is Hollywood and cinema forever changed? Has the success of Marvel created a new system of blockbusters, one where you dont pay once for a film but for an issue in a series?
Many people are wondering if the success of superhero films are beginning to consume the minds of Hollywood and TV alike in a quest to have success. Fox recently announced that they would be using Valiant Comics and the Harbringer series to create their own cinematic universe. Mark Millar, famed comic book writer, has been creating stories for the sole purpose of movie adaptations. Its working, and Fox has picked them up one after another creating a mini Millarverse. The Hobbit which was originally envisioned as one movie, became three films and many are speculating that future Tolkien movies are in store for the Tolkeinverse. Star Wars: The Force Awakens comes out this December and after that, a Star Wars movie will come out every year. Is the age of cinema stand-alone blockbusters dead? Are franchises built for universe the only option now?
There are still plenty of directors who seem intent on creating original movie content year after year. However for every one of those, isnt there another Transformers movie on the way? Sequels after sequels and crossovers after crossovers are not only present in film anymore. Television has begun to become a place for universes to be developed. The Arrowverse on CW, aptly named for the hit superhero series Arrow, now contains the hit series Flash and the future spin-off superhero show Legends with the upcoming Supergirl show on CBS potentially crossing over. Just recently on T.V. I saw an ad for a Law and Order S.V.U. crossover with Chicago P.D. and Chicago F.D. Spinoffs of C.S.I. and N.C.I.S. are prevalent on network channels. Spin-offs are more popular than ever and it is impossible to get the full story for one character unless you watch them all.
The ideas for cinematic universe are not original to Marvel however. Theyve existed as far back as the Hammer horror movies, when Dracula fought Frankenstein for the first time on film. Decades ago people saw King Kong fight Godzilla and more recently watched Jason take on Freddy. Yet these crossovers and universe were more events and less the everyday norm.
Marvel formula to success has worked. The MCU franchise is the highest grossing film franchise in the world and has turned what once could have been considered B to C list comic-book characters into A-list pop culture icons. General audiences seem to enjoy the films, with some of my own friends even mentioning how theyd rate the second Avengers as one of their top ten favorite films of all time. Creativity wise, Marvel seems comfortable at experimenting. Last year they turned the obscure comic book title Guardians of the Galaxy into one of their most profitable and beloved titles. In their next Phase of movies alone theyll be introducing 4 new potential franchise series on film. This year they debuted their Netflix series Daredevil which has already been renewed for a 2nd season.
Its clear that Marvel still has a treasure trove of ideas to pull from. Yet is this creativity in its greatest form? There are complaints that many of the films fall on similar beats, with setpieces, villains, and music all blending together. Directors on the films seem to be second wheel to the executive producer, Kevin Feiges vision of the universe. This lack of creative freedom seems to take out some of the shine that would make each project unique on their own. The director of Thor: The Dark World talked about how edited and changed his vision for the film was once Marvel got their hands on it. Reshoots and cuts led to a completely different film and one that fans of the MCU feel is little more than filler, which leads to the biggest problem of all. Are MCU fans little more than filler to the finale of Phase 3? Is this definite conclusion, this climax, to most of the franchises original characters holding back the potential of the MCU as a whole? Christopher Nolans Dark Knight Trilogy creatively felt unique on its own. Having no need to acknowledge or make mention of other DC franchises, the story told by the trilogy was fully realized and every movie felt contained and less pandering. Yet one worries what Batman v. Superman will do now that WB has announced their plans for a DC cinematic universe. Will the film be all set up and no delivery?
Its tough to say what will happen. Hollywood will always follow the popular and superhero films and cinematic universes are all the rage today. Will this end up hurting creativity down the line? Will filmmakers be forced to heed only to a producers vision and not their own? Only time will tell , "you just don't know it yet".