As for a higher quality service though, what are you getting that the BBC didn't already provide?
I already said this but I'm happy to expand. These announcements are obviously just the start.
- HD, recordable practice sessions (no red button SD crap), important to me as for example, today alone I've missed P1 and P2 because I'm at work. Already the amount I can watch will expand by up to 3 hours per race weekend.
- Dedicated streamed content. It was not even possible to watch iPlayer streamed sessions on my iPad, but if I so choose I could now fire it up and start watching wherever I am.
The rest is speculation, but given their superiority in other sports broadcasting, it's easy to predict:
- Much better anchoring than clueless Jake (who clearly knew fuck all about the sport early on, and is still pretty useless) and obnoxious Eddie.
- More and better interactive content
- Hopefully better on-screen graphics. The default 4:3 graphics are terrible. Sky can do much, much better (the Cricket is an awesome example here).
- Relevant programming that isn't just about the race weekend. Classic race coverage that isn't limited to five laps on a red button service.
- News - I don't want to have to go around various websites to pick up on what's going on. Rumours are interesting. Sky Sports News offers great coverage of other sports, no reason why they can't ratchet up the F1 coverage as well.
These are just my base expectations as a consumer, I'm sure they will add a lot more interesting stuff.