Support NeoGAF

[IbizaPocholo]

Sony confirms it will sell PlayStation 5 direct to consumers in Europe | VGC

Company reveals European launch plans for its PlayStation Direct online store…

www.videogameschronicle.com

The company’s US arm launched PlayStation Direct to sell consoles, games and accessories direct to consumers in September 2019.

A job advert posted last December suggested SIE was seeking to “build on the successful launch” in the US by bringing the store to Europe – a plan it confirmed during an investor relations event on Thursday.

During Sony’s current business year (FY21) ending in March 2022, the company intends to launch PlayStation Direct in Germany, the UK, Ireland, France, Belgium, Netherlands, and Luxembourg.

“PlayStation Direct has achieved significant revenue in the US market within little more than a year of starting operations,” SIE president and CEO Jim Ryan said during a presentation.

“We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.”

In a presentation slide, Sony said PlayStation Direct generated over $5 million in FY19, over $200 million in FY20, and is expected to bring in over $600 million during the current business year.

 

[mckmas8808]

Jim Ryan at it again! Why does he keep making Sony so much money? It grinds my gears.

 

[Fess]

Us vikings in the north stays losing.

 

[GrayFoxPL]

Wtf Poland keep loosing.

 

[Cert.in.Death]

I can’t be the only one to see the culminating aggression between retailers and manufacturers, can I?

Direct sales is the prelude to divorce from retail.

 

[Klik]

Cool. I hope everyone who wants to buy PS5 would be able to get it soon.


I got really lucky and manage to get one on day of release,probably played about 400hours till now, its really an impressive console.

 

[MilkLizard]

Luxembourg? Not used being in a first wave of anything so this is a pleasant surprise. Maybe I can finally buy a PS5 soon without too much trouble?

 

[tommib]

How will they stop the scalping?

 

[jroc74]

Hope this means just better stock overall for all regions that have PS Direct.

Their queue system is fine as long as you get an early heads up. Got line up for the queue before the queue actually starts, lol. The earlier you know, the better your chances.

 

[RoadHazard]

Us vikings in the north stays losing.

Of course, can't deny Nordisk Film their god-given right to jack up console prices to ridiculous levels and pocket the difference (Sony has no console distribution of their own in the Nordics).

 

[lh032]

Jim Ryan infront of the mirror every night

 

[Krappadizzle]

Should have happened months ago. MSFT, Sony, Nintendo all need to do direct to consumer sales. The GPU market is nearly dead due to bots snatching up every lot popping up across amazon, tigerdirect, Newegg, etc. Still can't get a 30xx series card and I've been trying for months.

 

[Fess]

Of course, can't deny Nordisk Film their god-given right to jack up console prices to ridiculous levels and pocket the difference (Sony has no console distribution of their own in the Nordics).

It sucks. I’ve seriously never experienced anything like this in 35+ years as a gamer. A friend got one sent directly from Sony when buying a Sony phone but the closest I’ve got to a PS5 at a retailer is this AR thing at Elgiganten

I saw some investor slides showing something that could be a Bravia X PS5 bundle. I could see myself upgrade the TV soon so maybe that’s one entry point.

 

[GuinGuin]

Playstation is pushing local development in several countries including Spain.

PlayStation Talents Will Release Over a Dozen PS5, PS4 Games in 2021/2022

PlayStation Talents, an initiative set up by Sony Interactive España to nurture home-grown talent, will produce over a dozen games for PS5 and PS4 in the near future. Sony's Spanish branch of the PlayStation business has been

pureplaystation.com

 

[Mithos]

Of course, can't deny Nordisk Film their god-given right to jack up console prices to ridiculous levels and pocket the difference (Sony has no console distribution of their own in the Nordics).

Indeed...

Checks retail prices...
PS5 at 5990SEK (us$725 or € 593)
PS5 DE at 4990SEK (us$605 or €493)

 

[UltimaKilo]

Cut out the retailers and increase margins! No-brainer.

 

[EverydayBeast]

Sony been through this before with PS4 pro, PS5 is more sophisticated and Sony misjudged demand.

 

[GuinGuin]

Sony been through this before with PS4 pro, PS5 is more sophisticated and Sony misjudged demand.

They didn't misjudge demand. They made more than they made PS4s in the same time frame with a pandemic and chip shortage going on. It's just a must have item for any fan of video games. They were never going to have enough for everyone.

 

[jonnyp]

Sony been through this before with PS4 pro, PS5 is more sophisticated and Sony misjudged demand.

They didn't misjudge demand, there are supply constraints all across the semiconductor industry.

 

[Toots]

Jim Ryan if you read this thread i need my playstation direct email asap so i can buy a ps5
The ps4pro isn't gonna hold much longer with the summer temperatures so get on with it!!

 

[Con_Z_ǝdʇ]

How will they stop the scalping?

I really hope that it is not just about the increase of profit but that they also have some serious plans to intervene in terms of scalping.
How many people could already have a PS5 if this wouldn't happen?

 

[IbizaPocholo]

PlayStation Direct Expanding to More Regions

Sony is expanding its PlayStation Direct store into several European regions, hoping to make buying a PS5 easier for more fans.

gamerant.com

 

[DeepEnigma]

Jim Ryan at it again! Why does he keep making Sony so much money? It grinds my gears.

 

[AlexxKidd]

This is how I got my PS5 day one, folks. When people who went with Amazon and Walmart, etc. preorders were having their orders canceled after the fact or not sure whether those stores would have the inventory they claimed, everyone who got in on PSDirect's preorders knew 100 percent they were taken care of. This store is the truth.

 

[GusFacsimile]

How will they stop the scalping?

What about making it so you can only order if you have an active PSN account. One console per account. Make the active period 1 year to start, then lower it as demand drops. Hell, I'd start it off as all active PSN accounts with at least one platinum trophy.

 

[Paasei]

So maybe then I can finally preorder one and also without some trash I don't want like chargers and a shitty headset.

 

[Bernd Lauert]

The future of console sales. Retail is even deader than dead.

 

[Kenpachii]

The future of console sales. Retail is even deader than dead.

Pretty much, took long enough tho.

 

[MrTentakel]

Yeah, one more shop showing "out of stock"

 

[DenchDeckard]

Yeah, retail is going down But to be fair. If Sonys plan works and it only sells to legit customers and managers to dodge scalpers then good on them.
Retailers have had more than enough chances to fix this shit and it doesn’t look like they’ve managed it.

 

[TLZ]

Yeah, retail is going down But to be fair. If Sonys plan works and it only sells to legit customers and managers to dodge scalpers then good on them.
Retailers have had more than enough chances to fix this shit and it doesn’t look like they’ve managed it.

Don't forget many of these retail workers keep the consoles to scalp too.

 

[Tschumi]

I am all for any attempts to undermine scalping. If I could actually get a PS5 direct it would only cost the price of selling all my previous consoles, which I'd do.

 

[Duchess]

The future of console sales. Retail is even deader than dead.

Yep. Gamers will be buying their consoles directly from Sony and also buying digital titles from PSN, so footfall to dedicated gaming stores will drop.

There will also be those would will be selling second hand machines to places such as CEX, though. My local branch has you covered if you're in desperate want of a PS5 or XSX this Christmas ...

 

[HerjansEagleFeeder]

Good for them. Great decision.

 

[yurinka]

Playstation is pushing local development in several countries including Spain.

PlayStation Talents Will Release Over a Dozen PS5, PS4 Games in 2021/2022

PlayStation Talents, an initiative set up by Sony Interactive España to nurture home-grown talent, will produce over a dozen games for PS5 and PS4 in the near future. Sony's Spanish branch of the PlayStation business has been

pureplaystation.com

Sadly it isn't very effective because they only market them/put them on PS Plus there and not sure if in one or two nearby small countries.

I'd do this initiative in 12 countries and every year I'd support 4 of these small indie games from each country. Then I'd to put them on PS Plus globally (not only in a single country as they do now): each month would publish the indies from a different country.

 

[Dr.Morris79]

Yep. Gamers will be buying their consoles directly from Sony and also buying digital titles from PSN, so footfall to dedicated gaming stores will drop.

There will also be those would will be selling second hand machines to places such as CEX, though. My local branch has you covered if you're in desperate want of a PS5 or XSX this Christmas ...

CEX are such shit heads. Those PS5's were around £620 three weeks ago, they bump them up the closer to christmas they get. They also pull utter arsehole game scams too. New call of Duty? Oh they'll charge full whack! Ask them why they charge full whack, they'll say 'due to stock'

You look online and the stocks at 1.2456 milllion

They're money grubbing arseholes. And why are most of the staff utterly retarded? Our local one just seems like the down and out employment centre. And whats with the 10am opening times? lazy bastards

Bloody shop.

 

[Sophist]

No more intermediate between the buyer and the manufacturer is going to get more and more common, not only for tech but also for food. Hypermarkets are going to suffer.

 

[rofif]

Wtf Poland keep loosing.

As always

 

[remember_spinal]

PlayStation Direct Expanding to More Regions

Sony is expanding its PlayStation Direct store into several European regions, hoping to make buying a PS5 easier for more fans.

gamerant.com

I really had no clue there wasn’t a PS Direct in Europe…wow and they’ve been kind of dominating there this past year

I have to imagine most people aren’t even walking into these game and electronic stores thinking they will get a PlayStation 5 or Series x at this point, almost no point to go to game stores.

 

[Tiago Rodrigues]

I mean...retailers had lots of chances to figure out a way to sell these to actual customers and did nothing...it was a matter of time really.

 

[YeulEmeralda]

I really had no clue there wasn’t a PS Direct in Europe…wow and they’ve been kind of dominating there this past year

I have to imagine most people aren’t even walking into these game and electronic stores thinking they will get a PlayStation 5 or Series x at this point, almost no point to go to game stores.

In the Netherlands we don't have game stores anymore, the last one called gamemania became a webshop. Was kinda sad. The end of an era.

 

[Azurro]

No Czech Republic? ....no Czech Republic.

 

[6502]

The stores would help themselves if they provided some customer service.

My local game no longer has a customer phoneline. When I visited they said I could not preorder a ps5. Just keep coming back each day like I don't have a job / life.

Well, fuck them then. Making me spend time / money to flip me the bird in the hope I will buy an overpriced mug isn't appreciated.

They have withdrawn from servicing the customer, time we withdraw our transactions. Direct stores are the future.

 

[Duchess]

CEX are such shit heads.

I used to go there all the time, but then they began treating their staff really badly during COVID and next sold PS5s and XSXs "without boxes" shortly after launch. All those gamers who pre-ordered, trashed the box, and then sold it a week later. Sure, Jan.

 

[gela94]

Well still out of stock

 

[IbizaPocholo]

 

[TLZ]

Ebgames in Australia are taking pre-orders for PS5 and XSX in store only. I don't know if GameStop/ebgames in your countries are doing the same?

 

[gela94]

ARRGGHHH I just got an invite for buying a ps5 and when finalizing it it loaded and loaded and loaded .. well sony get your shit together couldn't even try a different browser or computer just in case

 

[mitchman]

As always

Hey now, the CDProjekt Red shop won't ship to Norway.

 

[blastprocessor]

Suspired they didn't do this a long time with PS4 just ship the console directly from China to your home.