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Sony on PS Plus Price Increase: We Want to Make PlayStation Plus Great
"We have to adjust to market conditions"
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Well, in a new interview with Barron's, PlayStation exec Eric Lempel offers some degree of insight. To its credit, the publication asks Lempel directly about consumer criticism of the aforementioned price increase, to which he responds: "We want to make PlayStation Plus great. With our reboot last year and introducing the tier system, a lot of consumers have recognized that there’s a lot of value in PlayStation 5."
It's a bit of a nothing answer, but Lempel continues: "Like practically everything else in the world, we have to look at our pricing and we have to adjust to market conditions."
Lempel then goes on try and contextualise the decision: "I’m happy to say, unlike a lot of other subscription services out there, we haven’t touched the PlayStation Plus pricing for 85% of the world in many years. So, this was the first time we did something there." Hmmm.