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Sony will only make enough displays for 450k Apple Vision Pros a year. Apple asked Sony to increase production, they refused.

Luigi Mario

Member
Poster of the year that unfortunately got banned. This place hasn't been the same since.
I remember this guy, he was always posting threads about useless Xbox merch.
Constantly made VR threads. Especially for Apple's rumored at the time headset. Also would make anti PSVR or Sony slanted ones. Or jump into PSVR threads to downplay Sony, etc..
So, I take it that Draxon is just his new alt account?
 

mdkirby

Gold Member
They’ll be at capacity whilst also considering their own needs. All that aside, I still can’t work out just how 7x the price of the quest 3 is justified for what the vision offers. I’m just not seeing the value, yet hear about rave reviews. Maybe they’ll have them to try in the apple shop, I just struggle to see why I should justify the expense currently, dropping £1k on a toy I may or may not use; sure, but 3.5? It’s just beyond impulse buy.
 

feynoob

Banned
This is probably the reality of the situation and they weren't going to expand another factory.

The OP is oddly familiar. Oddly, indeed.
Suspicious Buffy The Vampire Slayer GIF

Good job. You guys get the detective medal
Draxon Gamer Draxon Gamer Jun 13, 2023PermanentAlt of Eddie/Voost
 

yurinka

Member
APPLE is a customer for their OLED products, but they are absolutely a competitor in other spaces (including, now, virtual/augmented reality) and it is absurd to think a company would need to invest in production for a client to meet their needs as a competitor.
Not only displays, Sony also makes more stuff to other competitors like Apple, as it's the case of cameras for phones.

It also happens in games, look at Microsoft selling games on PlayStation etc.
 

feynoob

Banned
Not only displays, Sony also makes more stuff to other competitors like Apple, as it's the case of cameras for phones.

It also happens in games, look at Microsoft selling games on PlayStation etc.
Not to mention Sony is getting funds for their products and would have a better version by making more products.
 
It's a very niche piece of technology, right now. It's likely to meet production "wants" from Apple would mean expansion/creation of more facilities dedicated to just these OLEDoS. That's every expensive, I'm guessing, and if it's a hyper focused production pipeline and it doesn't take off then they'd have to pour money into modifying the facility for other purposes. It's likely looked at as too much of a risk to invest heavily, at this time, that might change if the Vision Pro takes off. Until then... Sony's like "unless you're funding, then nah bitch" lol
 
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Silver Wattle

Gold Member
I didn't know Sony supplied so many parts for the apple snow goggles, that's actually very interesting.
PSVR2 is definitely more to Sony than just gaming.
 

daveonezero

Banned
I’m sure there is a price it’s more like Apple doesn’t want to pay it.

There are logistical limitations and other contracts Sony has.

I’d bet even psvr has a contract with this manufacturing division.
 
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I don't need to listen to tech influencers (lol) and their speculation. Apple themselves utterly failed in its reveal event to establish a meaningful use case for the device.



How?

By allowing a virtual desktop? Yeah, it's a neat feature, but falls apart when you realize it's tethered to having to use a Mac; when the vast majority of the commercial IT infrastructure is dependent on Windows.

The Quest 2 has a virtual desktop app that's compatible with Windows. Again it's a neat feature but not game-changing by any measure.

At best, functionality-wise, you get what... a little more screen real estate? And for the cost of having to work with a pair of uncomfortable goggles strapped to your head for your 8 - 10 hr working day.... yeah... no thanks.



How exactly?

I keep hearing folks making these bold sweeping claims, but where does this pan out? How exactly is it game-changing?

The AR technology has some extremely promising potential applications in some industrial sectors, but neither Apple nor app developers are focused on this. So the major potential beneficiary sectors for this tech would have to finance not only the hardware but the software solutions to the problems they need solving. That's a none starter.

Right, I guess Apple wasted million on R&D for such a device. Future iterations on Apple or Windows will have 0 impact on how we work or even interact with our devices.

You're right. This device and any future iterations is a bomba

thumbs-up-symbol-icon-illustration-free-vector.jpg
 
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Mattyp

Gold Member
This why we’ll see Apple eventually create their own screens and wouldn’t be surprised if they’re already aiming for it. I have no doubt Sony is at capacity but Apple would like to control the line from start to finish supply wise.
 

nowhat

Gold Member
This why we’ll see Apple eventually create their own screens and wouldn’t be surprised if they’re already aiming for it. I have no doubt Sony is at capacity but Apple would like to control the line from start to finish supply wise.
Apple designs their own M* chips, but they don't manufacture them. Because it wouldn't be cost-effective for them to do so, shit's expensive to set up. What makes you believe they'd do otherwise when it comes to displays?
 

Bo_Hazem

Banned
Right, I guess Apple wasted million on R&D for such a device. Future iterations on Apple or Windows will have 0 impact on how we work or even interact with our devices.

You're right. This device and any future iterations is a bomba

thumbs-up-symbol-icon-illustration-free-vector.jpg

I believe it's a gimmick, at least now, but it's a must. Touch screens were gimmicks, now trying going back to cellphone buttons. With the massive budget Apple has, they can normalize VR. Next move is selling PS games on Apple instead of wasting time on Windows and have more cooperation together.

Apple designs their own M* chips, but they don't manufacture them. Because it wouldn't be cost-effective for them to do so, shit's expensive to set up. What makes you believe they'd do otherwise when it comes to displays?

Pop Tv Yes GIF by Schitt's Creek


Sony makes OLED's and other screen panels, but it's too expensive to use them for their TV's that might drive them out of the business except the very expensive Crystal LED (CLED). It's cheaper for them to get the panels from Samsung and LG even if that means they're somehow below their preferred standards.
 
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Right, I guess Apple wasted million on R&D for such a device.

Despite the fact that this is just a shitty strawman and not at all what I'm arguing (which you'd know if you actually followed my argument), are you even trying to argue that this never happens?..... *cough* Pippen *cough*

My actual argument is that Apple has delivered hardware, but the SOFTWARE that enables meaningful applications in the commercial sphere doesn't exist. It's not the hardware that's the problem, it's the lack of apps that show a meaningful use case for the device for enterprises.

They should have sat on this announcement until they (i.e. Apple themselves) had developed a suite of apps showcasing the application of the hardware in various industrial and commercial use cases.

This is what MS did with Hololens. If you recall, at the reveal event they showed really strong examples, e.g. industrial engineer on a plant site using the device to view technical information on a pipeline. MS's demo was a fake one. There is no available commercial software available to do that same thing, but they at least provided a vision for possible use cases that add value for commercial and industrial users.

Future iterations on Apple or Windows will have 0 impact on how we work or even interact with our devices.

You're taking for granted that there will even be future iterations of the hardware if this first edition doesn't manage to sell enough units. That's not a given in my mind.

That said, once again you're missing completely what I'm arguing. I'm not arguing against the hardware. I'm arguing that Apple revealed this without the meaningful software to demonstrate meaningful use cases.

I'm not even arguing that there are no potential meaningful use cases. If you read my previous post properly, you would have seen that I acknowledged that there are huge potential applications for this tech in certain commercial and industrial sectors. But Apple demoed none of these and instead chose to sit back and expect 3rd party app developers to come up with the ideas instead. That's so uncharacteristically lazy of Apple, imho.
 
Despite the fact that this is just a shitty strawman and not at all what I'm arguing (which you'd know if you actually followed my argument), are you even trying to argue that this never happens?..... *cough* Pippen *cough*

My actual argument is that Apple has delivered hardware, but the SOFTWARE that enables meaningful applications in the commercial sphere doesn't exist. It's not the hardware that's the problem, it's the lack of apps that show a meaningful use case for the device for enterprises.

They should have sat on this announcement until they (i.e. Apple themselves) had developed a suite of apps showcasing the application of the hardware in various industrial and commercial use cases.

This is what MS did with Hololens. If you recall, at the reveal event they showed really strong examples, e.g. industrial engineer on a plant site using the device to view technical information on a pipeline. MS's demo was a fake one. There is no available commercial software available to do that same thing, but they at least provided a vision for possible use cases that add value for commercial and industrial users.



You're taking for granted that there will even be future iterations of the hardware if this first edition doesn't manage to sell enough units. That's not a given in my mind.

That said, once again you're missing completely what I'm arguing. I'm not arguing against the hardware. I'm arguing that Apple revealed this without the meaningful software to demonstrate meaningful use cases.

I'm not even arguing that there are no potential meaningful use cases. If you read my previous post properly, you would have seen that I acknowledged that there are huge potential applications for this tech in certain commercial and industrial sectors. But Apple demoed none of these and instead chose to sit back and expect 3rd party app developers to come up with the ideas instead. That's so uncharacteristically lazy of Apple, imho.
Be patient FFS.

The software will come. The hardware will get cheaper and more affordable in future.

Not everything has to be a slam dunk on the first iteration.
 
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This is the biggest bullshit I've read for a along time. So Sony refuses to produce more units for Apple and forces the people to buy the cheaper PSVR2??:messenger_tears_of_joy:
:messenger_grinning_sweat:

Even If Sony would produce ten times more units well you know that there's still a gigantic price difference right??
 
Be patient FFS.

No. Why should I?

Why should anyone?

Why should anyone spend the obscene price of $3,500 just to wait and see if the right software might maybe, perhaps come in the future?

That's not how marketing works.

The software will come. The hardware will get cheaper and more affordable in future.

Not everything has to be a slam dunk on the first iteration.

You only get one chance to make a first impression. Apple fucked theirs. We'll see how the market responds. I'm gonna bet it won't be pretty.
 
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Tripolygon

Banned
What are you even talking about?

Sony is the main supplier of digital sensors for apple and a company behind it's vast iPhone Camera success story with back-illuminated CMOS tech introduced in iPhone 4s. Sony was always a key driver for Steve Jobs to pursue design minimalism. First iPhone prototypes were desing to mimic the Sony philosophy, they even bear the Sony logo. Hell, Jobs even wanted to put MacOS on Vaio, but Sony refused.
screen-shot-2012-07-26-at-3-11-00-pm.png

For Apple, Sony is an integral part of their identity and a key hardware supplier and Cook visited Sony Minato factory a year or so ago to reinforce the partnership.

This whole take that Appl are at odds with sony is inane for anyone paying attention.
I bring you the Sony glastron with the external battery pack. Apple has been a huge Sony fan for a long time. Such a cool little device.

dD5L9XB.jpg
WyraIVd.jpg
 
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mckmas8808

Mckmaster uses MasterCard to buy Slave drives
Well.....well......well.

Apple Reportedly Expects To Sell Fewer Than 400,000 Vision Pro Headsets Next Year Due To Production Snags​

The “complexity” of the Vision Pro’s design and “difficulties in production” has prompted Apple to drop its 2024 production target for the device to less than 400,000 units, the Financial Times reported, citing unnamed sources close to the iPhone-maker and Luxshare, the Chinese manufacturer tasked with assembling the headset. A key issue with the production of the device reportedly stems from the complexity of its design, especially Apple’s decision to use two expensive high-resolution micro-OLED displays—one for each eye—whose production has been marred by low yields.
www.forbes.com/sites/siladityaray/2023/07/03/apple-will-reportedly-make-fewer-than-400000-vision-pro-headsets-next-year-due-to-production-snags/amp/

So this is the "trick" that Apple is pulling? Just so happen, it's hard to make a headset that's 3 years better than everyone else. You want me to believe Apple's suppliers just told them this?

Clearly demand is lower than they thought for this headset.
 

Hudo

Member
I mean, I'd heavily think about buying one for $1000. Certainly not for $3500. Unless it can give me Sword Art Online-like porn experience
 

Haint

Member
No wonder they are so expensive. All Sony display tech is way overpriced for what you get.

No one else on planet Earth is capable of manufacturing displays with these specs at scale. Even Samsung was caught with their pants down when Apple unveiled this thing, they delayed their XR headset by at least 6 months cause it was so inferior.
 
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