edit: Ugh! title should be "trailer fails"
The third Star Wars TFA trailer came just 1 million short of the all-time record for most first day trailer views with 37 million.
The all time record is 38 million. Which happens to be held be the second teaser for Star Wars: The Force Awakens. The second teaser took the all-time record from, of course, the first Star Wars TFA teaser.
Although with over 15 million viewers seeing on TV during Monday Night Football that might cloud things a bit.
https://variety.com/2015/digital/ne...wly-misses-one-day-traffic-record-1201623109/
The third Star Wars TFA trailer came just 1 million short of the all-time record for most first day trailer views with 37 million.
The all time record is 38 million. Which happens to be held be the second teaser for Star Wars: The Force Awakens. The second teaser took the all-time record from, of course, the first Star Wars TFA teaser.
Although with over 15 million viewers seeing on TV during Monday Night Football that might cloud things a bit.
https://variety.com/2015/digital/ne...wly-misses-one-day-traffic-record-1201623109/
The force is in full effect for the seventh installment of the Star Wars franchise, “Star Wars: The Force Awakens” due out in December.
Since its broadcast premiere on “Monday Night Football,” the first official trailer has accumulated an estimated 37 million global YouTube views in its 24 hours since bowing, less than 1 million behind the film’s second teaser trailer released in April. By combining the trailer release with the opening of ticket sales, “Star Wars” accumulated the second highest YouTube view count of the year, behind only its own teaser trailer #2 released in April.
But the trailer dominated the competition based on Digital Audience Ratings (DAR), which measures other major digital platforms including YouTube. One day post-release, “Star Wars” nearly doubled the cross-platform digital engagement generated by films like “Suicide Squad” and “Batman v Superman,” while also tripling the first teaser trailer back in November.
It was the strength of this cross-channel activity that led “Star Wars: The Force Awakens” to shatter the first day ticket pre-sale record, previously held by “The Hunger Games”.