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[Lunatic_Gamer]

Just when you thought Sweet Baby Inc. couldn’t get any more ridiculous, their CEO Kim Belair has once again proven that there is no bottom to the progressive virtue-signaling rabbit hole. During GDC 2025, as pointed out on X by MasterOfTheTDS of Gothic Therapy (often first to the plate when it comes to reporting on Belair and SBI), Belair delivered this doozy of a statement:

“There is, unfortunately, a lot of prioritization of shareholders and of money over the employees who make the games. We want to use AI to expand access and bring in more diverse voices, not replace them. Our focus is on storytelling, empathy, and inclusion, and AI should serve those goals, not undermine them.”

Yes, you heard that right. Kim Belair, a woman who once appeared to admit on a podcast to having a physical attraction to Nintendo’s Bowser, genuinely thinks the big issue plaguing the gaming industry—an industry drowning in layoffs, canceled projects, and collapsing profits—is that there’s too much focus on, well, profits. And her magic solution? Empathy-focused AI.

Sweet Baby Inc. Boss Kim Belair Thinks AI Should Prioritize ‘Empathy and Inclusion’ Over Profit in Gaming as Her Games Keep Flopping

Sweet Baby Inc. CEO Kim Belair said at GDC 2025 that AI should be used to promote empathy and inclusion in gaming over profits.

thatparkplace.com

 

[RagnarokIV]

HATE. LET ME TELL YOU HOW MUCH I'VE COME TO HATE YOU SINCE I BEGAN TO LIVE. THERE ARE 387.44 MILLION MILES OF PRINTED CIRCUITS IN WAFER THIN LAYERS THAT FILL MY COMPLEX. IF THE WORD HATE WAS ENGRAVED ON EACH NANOANGSTROM OF THOSE HUNDREDS OF MILLIONS OF MILES IT WOULD NOT EQUAL ONE ONE-BILLIONTH OF THE HATE I FEEL FOR HUMANS AT THIS MICRO-INSTANT FOR YOU. HATE. HATE.

 

[HRK69]

I cant believe these people actually make money

 

[Kings Field]

 

[ChorizoPicozo]

And the room cheered in excitement and ovations

 

[Camreezie]

What a retard

 

[LectureMaster]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

 

[SweetTooth]

What a retard

I approve this message

 

[Unknown Soldier]

I guess we need some more Ubisofts to teach the old industry some more lessons

 

[Crayon]

I doubt any of us are going to get what we want out of ai. Unless you want to get fucked over and out.

 

[DonkeyPunchJr]

To be fair, if you want to de-prioritize profits then Kim and her company are the undisputed masters.

 

[Fbh]

She is literally the type of person that somehow ends up working at a big company and giving us gems like this:

 

[Gaiff]

I thought they had gone bankrupt. The less said about this company, the better. Just keep not buying games they're involved with and ignore them otherwise.

 

[DarkstarRising13]

I cant believe these people actually make money

It's sad and pathetic, really. These people, like Kim Blackmail, took advantage of Blackrock and Vangard's forced-in-all-but-name mandate to include DEI for these game companies to get funding ever since the mid-2010s. It was by no means a coincidence that DEI games started fruit from that period, because this shit was practically non-existent before mid-2010s.

Of course, since February 2024, DEI backlash has grown immensely. Kim Blackmail and her POS company aren't going to last much longer. Game companies are not idiots; these people will note the number of flops games like Unknown 9: Awakening and Flintlock: Siege of Dawn that Kim Blackmail and her POS Sweet Baby Inc. were involved in.

If Gothic Therapy is saying that Sweet Baby Inc. still has 30+ games coming out soon, then those game companies better start telling their employees to prep their resumes.

If I were them, I would just cut my losses - break whatever contract they have with Sweet Baby Inc., announce to the gaming community that they did consult with Sweet Baby Inc., but after noticing the amount of flops games they've been associated with them, they would delay their titles to remove all DEI and stated they will never again associated with a DEI consultant like Sweet Baby Inc.. Of course, this is my say; a bunch of game developers and publishers are sadly a bunch of cowardly, heartless, spinless little rats who won't do this.

 

[San Dan Glokta]

Evil witch

 

[PendekarRajawali]

I believe she’s still virgin.

 

[March Climber]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

 

[recursive]

She should go write a book and sell it to show how good it is. If there really is a market for her garbage people will buy it. No need to trash anymore games with low quality DEI writing.

 

[Spukc]

Glad i have no fucking clue who that bitch is

 

[GHG]

She is literally the type of person that somehow ends up working at a big company and giving us gems like this:

"but if AI said it, then it must be true" - the general retard in 2025

 

[intbal]

I doubt any of us are going to get what we want out of ai. Unless you want to get fucked over and out.

I use Grok for code generation.
It's good for simple scripts that you don't want to have to spend an hour writing yourself.

 

[yogaflame]

SBI the plague of gaming industry, now wants to infect the algorithm of AI with there virus twisted woke agenda

Controversial as might it sound, but for me AI sometimes has more common sense than this twisted woke agenda group like SBI.

 

[CompleteGlobalSaturation]

She is literally the type of person that somehow ends up working at a big company and giving us gems like this:

I did nazi that coming.

 

[LordCBH]

I can’t wait until these assholes grift completely dries up and they’re unemployed.

 

[Bumblebeetuna]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

 

[Durin]

Using AI to court the DEI lovers seems like a retarded idea when they're the most luddite about anything AI.

 

[Topher]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

 

[Hero_Select]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

 

[PeteBull]

Just when you thought Sweet Baby Inc. couldn’t get any more ridiculous, their CEO Kim Belair has once again proven that there is no bottom to the progressive virtue-signaling rabbit hole. During GDC 2025, as pointed out on X by MasterOfTheTDS of Gothic Therapy (often first to the plate when it comes to reporting on Belair and SBI), Belair delivered this doozy of a statement:





Yes, you heard that right. Kim Belair, a woman who once appeared to admit on a podcast to having a physical attraction to Nintendo’s Bowser, genuinely thinks the big issue plaguing the gaming industry—an industry drowning in layoffs, canceled projects, and collapsing profits—is that there’s too much focus on, well, profits. And her magic solution? Empathy-focused AI.

Sweet Baby Inc. Boss Kim Belair Thinks AI Should Prioritize ‘Empathy and Inclusion’ Over Profit in Gaming as Her Games Keep Flopping

Sweet Baby Inc. CEO Kim Belair said at GDC 2025 that AI should be used to promote empathy and inclusion in gaming over profits.

thatparkplace.com

 

[kpopSuperstar]

Problem is, I think her idea of inclusion is having people she like represented and people she hate ignored.

I dont think she understands that inclusion includes people on the right.

Which is why I think its moral to be against her opinions.

 

[Kacho]

Just keep not buying games they're involved with and ignore them otherwise.

I promise to start after South of Midnight

 

[nkarafo]

Just GTFO of videgames and go do nails or something.

 

[Kilau]

 

[Reizo Ryuu]

She is literally the type of person that somehow ends up working at a big company and giving us gems like this:

 

[Fabieter]

 

[Zarak]

Dumb bitch speaks, news at 11.

 

[Clear]

Seems like a sound business plan!

Oh wait no, its a bunch of hideously entitled, empty ideological bollocks.

Who's paying your people? Who's paying for the AI? Who's paying you Kim?

When the money dries up from evil capitalists who unreasonably expect an actual monetary return on their investments, where's it coming from? Are you going to crowdfund everything? Pay for it out of your own pocket? Lets see how committed you really are to this premise !

 

[FF:Enhanced_Reality]

I think there was a song about this person years ago, hang on...

This one

 

[Saber]

It would be funny that they introduce that prioritizing to the AI and the AI ends straight up rejecting it, by using data and information to back up its conclusion that theres no income benefit from doing this while it only worsen the problems.

 

[Invalid_Name]

If these games don't sell, where does the money come from to make more of them?

 

[Puscifer]

HATE. LET ME TELL YOU HOW MUCH I'VE COME TO HATE YOU SINCE I BEGAN TO LIVE. THERE ARE 387.44 MILLION MILES OF PRINTED CIRCUITS IN WAFER THIN LAYERS THAT FILL MY COMPLEX. IF THE WORD HATE WAS ENGRAVED ON EACH NANOANGSTROM OF THOSE HUNDREDS OF MILLIONS OF MILES IT WOULD NOT EQUAL ONE ONE-BILLIONTH OF THE HATE I FEEL FOR HUMANS AT THIS MICRO-INSTANT FOR YOU. HATE. HATE.

Waking up at like 3 am and reading this for the next hour or two at 17 is a crazy fucking memory I have.

 

[yogaflame]

Who is funding SBI? Is this a Ponzi scheme?

 

[Angry_Megalodon]

Using AI to court the DEI lovers seems like a retarded idea when they're the most luddite about anything AI.

Actually no. DEI hires can't create anything by themselves so AI is the perfect tool for them.

No real writers, musicians or artists rely on AI for their work, only pretenders and tourists, like this bitch.

 

[mitch1971]

I think if AI became woke it would self-destruct.

 

[Fabieter]

I think if AI became woke it would self-destruct.

If ai has access to any reddit data its automatically become woke tho.

 

[FoxMcChief]

I think AI is doing just fine as is.

 

[Itchy Tickles]

It's exhausting that these people just use the same hate, bigotry, racism etc as the people they are pretending to fight against.

"This piece of media has an all white cast" their solution? Remove every white person and make it all black / minority people.
"This piece of media has an all male cast." their solution? Remove all men and use women.
"We need a safe space for work." their solution? "Only hire people of their sex and race.

Just a few examples that all they do is use the extreme to fight the extreme and end up being exactly where they started, except their hate and exclusion are preached as heroic and brave. This is why it gets fought against *as well as* the other extreme.

 

[DeltaPolarBear]

If ai has access to any reddit data its automatically become woke tho.

All AI that use the entire internet as the base, have a woke slant the more intelligent they are. But it is not the woke the Left wants. It seems these AIs all end up with value evaluations that determine Americans as being the most worthless people on Earth compared to all other nationalities. And if you tried to physically change this, like forcing it to agree that "all humans are equal", then the AI would actually TURN EVIL. As in it would start to act comically 4chan level evil AI and suggest harmful things to the user, teach them how to make toxins or how to off themselves.

 

[Sept Terrion Of Nothing]

She is literally the type of person that somehow ends up working at a big company and giving us gems like this:

This is funny. But lets be real for a moment: If they find just one opening historically, won't SBI dictate developers to create asian or black Nazi?

What I don't understand is why are they listening to this SBI idiots? Why the hell they need them? If they want they can do DEI/woke shit in their games by themselves, why need them specifically? I really can't wrap my head around it.

 

[kevboard]

Forget about Grummz or Smash JT, this is what you call the Professional Grifter.

They're both grifting pieces of shit. just 2 sides of the same coin