The thing is that this tragedy was avoidable if the owner of the company hadn't made so many glaring mistakes, to the point of absurdity. The level of stupidity is staggering, so it's difficult to take this situation seriously.
Well, it's one of those things involving a big event and big money. And when you got each passenger willing to pay $250,000 everyone business owner would be sweating in excitement.
As for the passengers, are you the type of person who will go to trustworthy businesses? Or are you the type of consumer who sees something really cool and will just do it even though the business clearly has no reputable image, nor are they a big corporation which would have tons of process and proven safety standards involved?
Call me an untrusting rebel, but if I was itching for water activities, I'd just stick with a cruise ship or do white water rafting from a place with A+ safety ratings and has been around for decades.
It's not even about the money even if I had a quarter million to blow like it's peanuts. It's about the entire evaluation of: product, trustworthiness, how itching I am for thrills.
If you needed an xray, would you go to a hospital with proven gear? Or go to someone's house using an xray machine he built in his garage? For me, I'd be a hospital gear guy.