Microsoft has screwed the launch up big style. It is digging a big hole. Its the classic dominance leads to arrogance, arrogance leads to fall and the fall leads to a fall in sales and then they listen to consumers and become humble and being humble leads to growth.
History always repeats itself. Our industry is very cyclic and some havent completed that dominance to humble cycle. Look at THQ it became arrogant, invested in uDraw and it screwed them up. The history of video games is littered with companies that were massive in their day but took a wrong step. EA have gone through the same cycle a few times and now they have become humble again. Look at the Simcity debacle. Youd think Microsoft has looked at all the past mistakes and thought how can we do all of these.
Its another case of a manufacturer trying to control the market. Again, its a case of more questions than answers and thats not good in terms of PR. The negatives are what people remember and all retailers are crapping themselves. This is my business, why should you control my business?
But as retailers we evolve. You cant say you cant sell it. You might not be happy about it but youve got to evolve with the situation. If it doesnt sell, youll move onto something else.
