VGC: Assassin’s Creed Shadows is the series’ 2nd highest day 1 revenue (best ever PlayStation store day 1 result for Ubisoft; PC 27% activation)

Thick Thighs Save Lives

NeoGAF's Physical Games Advocate Extraordinaire

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Via VGC

Shadows launched on consoles and PC last week, and surpassed two million players in two days, according to an Ubisoft announcement published over the weekend, which it noted was higher than both Origins and Odyssey.

According to further data seen by VGC, Shadows delivered the second-highest Day 1 sales revenue in the franchise’s history, behind only Valhalla.

Notably, it did so launching in March, when other series entries arrived during the more lucrative Thanksgiving season, and did not benefit from the pandemic boost enjoyed by Valhalla.

Shadows marked Ubisoft’s best-ever Day 1 launch on the PlayStation digital store, was the most wish-listed Ubisoft title of all time, and generated over 11 million hours watched on Twitch — the strongest start for any recent Ubisoft title, including Valhalla.

Significantly, PC activations represented around 27% of total activations, with Steam playing “a significant role” in that performance.

Assassin’s Creed Shadows is the first major Ubisoft game to release day one on Steam since 2019. Previously, the publisher prioritized its own digital store, as well as the Epic Games Store, at launch.
 

Killer8

Member
Significantly, PC activations represented around 27% of total activations, with Steam playing “a significant role” in that performance.

This is probably the most interesting data point from this story as it shows that the people saying the series is much more popular on console were correct.

The game is doing absolutely fine. No, it won't save Ubi after a string of failures, but it's baffling how emotionally invested people are in seeing it fail.
 

yogaflame

Gold Member
It is possible that the Ps5 pro did the heavy lifting due to its very impressive Ps5 pro upgrade. But the question is , does the game have legs to turn into profit and save Ubisoft because it seems they need at least 7 million sales for this game due to allot of delays and bloated budget.
 
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SlimySnake

Flashless at the Golden Globes
It's a good game. They did Japan justice. They improved the visuals. They improved the combat. The mission structure. And its definitely a lot more fun to play than valhalla.

Well deserved. Thank god the hate campaign failed. I understand being upset over a black protagonist, but its just a game. Just bitch about it on forums and then play it. boycotts are silly.
 

calico

Member
This is probably the most interesting data point from this story as it shows that the people saying the series is much more popular on console were correct.
25-30% on PC doesn't seem particularly out of the ordinary for a multiplatform game, which would make the Steam peak fairly reliable as an indicator.

Media spin is in overdrive right now, but I think this game is doing about half as well as Valhalla.
 

yogaflame

Gold Member
The very impressive Ps5 pro upgrade was the key to save the game, that made the wokeness negligible. I hope other developers will do the same to give there games a very impressive Ps5 pro upgrade. Can't wait too see DS2, GTA 6, Silent Hill F, MGS 3 remake, Doom Dark Ages, Wolverine, etc.
 

Reave

Member
I'm not much of an AC fan anymore so I didn't buy it, but it's clear that the game is selling nicely and anyone still hunting for a loophole at this point should probably reconsider.
 
Not much here we didn’t already know, though the PC metric is interesting. Funny that they would use the Twitch engagement metric when we know much of that is culture war driven.
 
So about 70% is sold on consoles (well, on PS5...), we'll see if Ubi can get out of its agony, but I doubt it; it's been many years with errors.
 

MMaRsu

Gold Member
it's a bad number, for comparison, Valhalla did 2.55M players in one day, where Shadows did 2.2M in two days, even when they already included all the extra content incentive from premium edition
Also launched crossgen and during covid when physical sales were a lot higher during holiday period. Posted MULTIPLE times by now.

Keep reaching bro
 
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