Nah, just like Rough Night, that first trailer landed with a thud, so it was pretty obvious at that point it wasn't going to set the world on fire. Not that that makes this a great choice, but it didn't take a whole lot of foresight to see that The House wasn't going to be competition. The actual problem with this release date is the back to back to back weekends of Homecoming, Apes, and Dunkirk meaning that it's going to get pretty crowded at the theaters in terms of screens, and it might hurt the legs of the movie a bit. That and the possibility of Transformers overshadowing it's opening weekend (which is where they got lucky).