I'd like to say I was more optimistic for WoW's future, and lord knows I have a ton of respect for Chris Metzen, but I wasn't left with the best impression.
What I *do* think worked, was actually the "three expansion announcement". Metzen seemed to imply these would come out *considerably* more often, so at one expansion a year, I could see that being a good cadence *if* they can keep it up.
WoW's biggest issue, within its own community at least, is that the "story" has been hot, inconsistent trash since BFA launched. So announcing "hey, we have a legitimate *vision* for the story" will hopefully spark a little more enthusiasm. After just a week or two ago, one of the devs mentioned the writers basically don't tell anyone "no" when it comes to their ideas, really makes it sound like there's a complete lack of quality-control, and hopefully they can tighten up the process.
Announcing an expansion that takes place predominantly underground is probably not going to be super appealing, but some of the environments looked kind of cool. Really dig the whole vibe of the "Arathi" they showed up.
Overall, it really feels like a D&D module, which is certainly less ambitious than a traditional expansion, but might be a better fit for WoW anymore. Seemed like a lot of the focus on the reveal was on world-building, which I think has a lot of value.
But there were virtually zero compelling new features announced. The "Warbands" sound like they could be kind of interesting, but definitely not a core feature. The "Earthen" are pretty weak, even as an Allied Race, and absolutely nobody is going to pick up the expansion for them. With no new races or classes, I think the expansion is already at a huge disadvantage.
I think either this expansion needs to be *very* cheap, or Blizzard announces that they're shutting down the cash-shop and putting more focus to in-game unlockables. Barring either of those, I think this is going to be a hard fucking sell for most people.
Ultimately, WoW needs something to be "HYPED" about, and this shit ain't it. Not to say it looks *bad*, by any means. But nothing about it is going to get people pumped.