I have a strong feeling

messenger_winking

the Hisense A9 OLED will go to £799 and £1199 for 55" and 65" on BF if anyone wants a bargain OLED. Its currently £998 and £1498 in most retailers but they kinda leaked the price on their own website a couple of weeks ago + I have heard whisperings.
It has 120hz processing* and VRR vs. the 60hz* and no VRR in the LG A1 (which will prob be same price or £100 more on BF) and has way better sound due to having a soundbar built into the bottom of the frame, with a subwoofer and ceiling firing tweeters on the back for Atmos/DTS:X output.
The colour accuracy won't be as good as the Sony A80J or LG G1 (C1 [and so I presume A1 and B1] seem to have pretty subpar colour accuracy out of the box, check rtings) but with the money saved you could get it calibrated and still have better sound than the A/B/C1 and a bit better bass and height effects than the A80J. You could get it looking much better than out of the box with just a 1080p/4K calibration disc as well though.
Being honest the upscaling of less than pristine 1080p content isn't as good as the LG (pristine content, like a 1080p bluray looks fantastic, but maybe streaming or youtube 1080p won't look as good), but if you will mostly put pristine content/4K into it then it will blow your pants off just like the LG, for less money, with way better sound and better motion.
The VRR range is 48-60hz so its more for console VRR use, if you want something thats for PC use where you just want to max out the settings and res and let it handle drops down to 30fps and below then get the LG instead. Personally I would still say tweaking settings and res to get it more 45-60 is a better idea though, since drops to 30 won't stutter or tear but it will feel like shit still since the frametime has doubled.
*All OLED panels are 120hz, LG just limits the processing on the A1 to save money and to presumably to upsell. The Hisense processes at 120hz but
doesn't support 4K120.
Feel free to ask me anything about it and I'll do my best to answer, I'll be honest about downsides ofc. Outside of PQ, a big reason to buy is that sound system built in though, if the wife has been hassling you to get rid of the speakers/subwoofer around the living room or you just don't have space in your man-cupboard.