I must say, FIFA really shot themselves in the foot.
EA's going to blanket the airwaves with adverts covering the name change. By September, nearly every active FIFA player on earth would know about the name change. Especially when that'll be the only game in stores. The cutover will be seamless.
FIFA throwing away hundreds of millions in royalty payments will have to be studied at Ivy League schools as a textbook example of inane business decisions.
EA's going to blanket the airwaves with adverts covering the name change. By September, nearly every active FIFA player on earth would know about the name change. Especially when that'll be the only game in stores. The cutover will be seamless.
FIFA throwing away hundreds of millions in royalty payments will have to be studied at Ivy League schools as a textbook example of inane business decisions.