I don't see how buying 59 mobile phones for 1p plays into this human instinct for survival.
Same reason people buy stuff cheap on sites like CAG, SD, RFD, etc. They either use it, or flip it for profit.
Oh wow, thank you professor for the enlightenment. The store WANTS to sell at the price advertised so I don't know how you don't see what the difference is. You do realize that Black Friday was not a free for all even 30 - 40 years ago, so I guess people didn't have those instincts then. Black Friday became so big because of retailers tapping into people's need for an adreneline rush. The sales have very little to do with it anymore. In fact this years Black Friday is starting to show the waning of public interest in it.
You don't even have to look back at the Walmart price mistake thread. Just check out the mispriced $60 WiiU on Sears.com that people were price matching to Walmart and Target stores. If someone can get a deal, the majority will take advantage of it.
Does Amazon UK ship stuff over the weekend? If the orders were all placed between 7 and 8 PM on a Friday night I doubt many of the shipped.
Amazon ships at all hours of the day. The latest warehouses have robots that bring stock shelves to the pickers so that the pickers don't have to walk up and down the aisles.
Here in the US, I've gotten deliveries from Amazon on Sunday...which is a day that mail services don't usually run.
Part of Amazon's success is speedy shipping. They do that with their own products and they do it with any products that sellers choose to have housed at the Amazon warehouse. If Amazon weren't providing speedy shipping, it would be in violation of its promise to sellers.
Why would I order something if I have no need for/interest in it? Just because a lot of humans are greedy, despicable and scummy, doesn't mean that everyone is that way.
I wouldn't be surprised if many of the buyers were other Amazon sellers. At least with games, electronics and toys, the vast majority of Amazon 3rd party sellers are really just scalpers. Most of the time they're selling stuff at above MSRP, preying on folks who don't realize that "fulfilled by Amazon" is not the same as "sold by Amazon" and that the price is arbitrary.
Sellers who don't use that specific software would have been able to buy more stock cheaply (primary reason for someone to buy x50 or x100 is to flip) and then just send it back to Amazon to sell on their own store.
That may not in fact be true.
What liability would Amazon have?
- Amazon doesn't make sellers use 3rd party software.
- Amazon doesn't set rules on prices (see the number of items sold above MSRP).
- Amazon doesn't require sellers to use the fulfilled by Amazon service (which simply did its job here).