anexanhume
Member
The semi-custom business doesn't contain any VR content right now. So that puts more certainty on it being consoles.
Sega is reentering the console race to take its rightful place on the throne
AMD wouldn't elaborate on whether the new design wins are iterative or would cannibalize existing sales. Exactly the question we were wondering and it got shot down. They want to wait for partners to make their announcements. So definitely sounds like consoles.
Follow up: past deals were negotiated at beginning and ASP were set. No renegotiation expected. As far as VR applies to consoles - they're excited for it in semi-custom space, but nothing to announce. Any new terms would have to be a new console proper. So reading between lines, if any design shrinks for planned, sounds like it was all negotiated up front.
Plot twist: it's everyone else but NX
Plot twist: it's everyone else but NX
Summary of forecast questions:
- Semi-custom: 3Q is always peak. 2Q ramp starts up, but 3Q is peak this year as well. They think segment will grow year over year.
- Total of 3 design wins lifetime revenue 1.5B, come across next 3-4 years. This is different than current console business. They expect to hit steady state in a few years.
- Past semi-custom deals were negotiated at beginning and ASP were set. No renegotiation expected. As far as VR applies to consoles - they're excited for it in semi-custom space, but nothing to announce. Any new terms would have to be a new console proper.
- The semi-custom business doesn't contain any VR content right now.
- AMD wouldn't elaborate on whether the new design wins are iterative or would cannibalize existing sales. They want to wait for partners to make their announcements.
Would a straight shrinking of the PS4's APU to 14nm from 28 nm be considered a custom design?
PS4K, XBox1.52, NX
No. It means at least some component of the APU changed. Sometimes, it's because of other constraints as in the XBox 360 slim. However, given there is nothing too exotic in XBox One or PS4 aside from XBox One's ESRAM, it'd be fair to say the third could be an XBO Slim.they are both getting a revised version with better specs.
My thoughts now.. So if the potential Xbox successor is ramping up production in 2017, that means release 2018?
So would that mean Polaris with GDDR5X and not hbm1 or hbm2?
PS4K, XBox1.52, NX
No. It means at least some component of the APU changed. Sometimes, it's because of other constraints as in the XBox 360 slim. However, given there is nothing too exotic in XBox One or PS4 aside from XBox One's ESRAM, it'd be fair to say they are both getting a revised version with better specs.
Not necessarily. These things won't be sat around in boxes for long. Plus it seems to be talking about early 2017 on the slide.
So would that mean Polaris with GDDR5X and not hbm1 or hbm2?
The high performance PC pillar descriptions seem a bit anemic. I expect the performance per watt metric to have diminishing sales returns outside of laptops. We are reaching the point where people will be able to put a decently powerful video card in a computer with a 300 watt power supply.
Consider also that an upgraded system launch isn't going to necessarily need the level of stock that a console at the start of a generation would need. A good amount of consoles sold are still going to be the lower priced models that already exist. They could easily launch with a more limited supply while ramping up next year.So building up stockpiles for release day and next few shipments after release does not take long anymore?
So building up stockpiles for release day and next few shipments after release does not take long anymore?
So building up stockpiles for release day and next few shipments after release does not take long anymore?
It involves a ramp-up of about 4-6 months. So, we're laking at late 2016-H1 2017.
The high performance PC pillar descriptions seem a bit anemic. I expect the performance per watt metric to have diminishing sales returns outside of laptops. We are reaching the point where people will be able to put a decently powerful video card in a computer with a 300 watt power supply.
I'm going with NX, Neo, and One 1.5.
Exciting times ahead![]()
That surely is their main problem stopping NV from console wins /rolleyesWith almost 100% probability the NX is counted in those 3. No other company can deliver a x86 SoC with enough GPU power for consoles.
Intel's integrated graphics are not enough, and Nvidia (I think) only has ARM SoCs.
Exactly. Shrinks are never announced as design wins, as the former are negotiated with their original design wins. And essentially, a design win is your part going into a new product, and a shrink is not such an instance, as you already have your part in the product, to boot.I would expect a shrink to be par of the original negotiations. They seemed to indicate that by stating how the negotiations are for the life of the deal. Naturally, any console maker would want to guarantee shrinks so they could lower their own console ASP down the road.
You need to increase performance/watt in order to keep your TDP under control in larger dies with a lot more transistors. Otherwise you have to end up resorting to expensive cooling solutions.
If your 28nm GPU with 6000M transistors has a TDP of 300W then using, say, double the transistors at 14nm without caring about TDP leads to a device with a TDP of 600W (running at full load).
I would expect a shrink to be par of the original negotiations. They seemed to indicate that by stating how the negotiations are for the life of the deal. Naturally, any console maker would want to guarantee shrinks so they could lower their own console ASP down the road.
This is a shareholder document. All other slides are also more technical in nature.I meant specifically as a sales tool. Performance per watt is obviously important for progress, but once a certain threshold is reached most consumers will have far less of an interest.
No. 14nm FinFETs are much more power efficient. You can assume that power density per unit area will roughly stay the same.
Die shrinks are implicitly part of any original negotiations as AMD just sells a design. The manufacturers deal with the die shrinks of that architecture themselves.
Of course. I'm just highlighting the fact that Perf/Watt is an important consideration. You get some/most of that for free in the die shrink, but with smaller transistors you also get more leakage, so you do also need to look at architectural solutions to manage power.
I certainly hope the +40% IPC holds true and they can keep clocks 4.5+GHz. They'd actually be competitive with Intel's core microarchitecture. AMD hasn't matched/beaten Intel since Netburst. Though I feel like that advantage would be short lived as I've heard rumors a new microarchitecture that's not entirely silicon is coming from Intel in a few years.
Who are you calling the manufacturer here? That same semi-custom team would be responsible for shrinking the design, too. They'd have to synthesize the design with new transistor libraries and re-run all their worst case analyses to make sure the design closes. It's not just pushing a button.
They have a semi-custom ARM server win? Ha!The ARM based design win seems to be a server chip.
They have a semi-custom ARM server win? Ha!
The server is clearly the NX, for the NX is a server! We've been so blind all along!
That surely is their main problem stopping NV from console wins /rolleyes
Exactly. Shrinks are never announced as design wins, as the former are negotiated with their original design wins. And essentially, a design win is your part going into a new product, and a shrink is not such an instance, as you already have your part in the product, to boot.
The manufacturer would typically be TSMC, FoxConn, etc depending on who Sony,. Microsoft, and Nintendo partner with to actually build the APU.
Ok, in that case, it's not true. TSMC is not responsible for synthesizing the design in a smaller process. That onus is on AMD. TSMC doesn't have the necessary expertise, nor would AMD/Sony/Microsoft want to share more design details than necessary to a foundry partner.
Is the 'taking semi cutom business beyond gaming' still a thing for this year or was that a misquote?
There are rumors AMD is designing semi-custom x86 SoCs for Apple's iMac line for 2017 and 2018: http://wccftech.com/amd-making-custo...acs-2017-2018/
Sorry MS fans, it's clearly PS4K, NX and NX Handheld.
;P
I'm going with NX, Neo, and One 1.5.
Exciting times ahead![]()
KitGuru Says: In fact, even combined total lifetime revenue of approximately $1 billion over approximately three years for two chips indicate that both products are rather basic and inexpensive. It is unlikely that they will power devices that are sold in very high volumes (i.e., tens of millions of units).
The two 2014 semicustom contract wins were rumored for Nintendo and Apple.The mid 2015 win was rumored for Sony.
Yeah, about that... There have been multiple rumors of Apple having a design win. If that's the case, it means one of two things:
A.) PS NEO and/or XBox 10 don't/doesn't actually count as (a) new design win(s) because they are just new and updated versions of existing products and don't have any architectural changes, or
"@ZhugeEX
AMD say they have 3 design wins in total for Semi Custom.
Expect to ramp new business in H2 2016."