I'm cool with that.
I can see people finding it obnoxious. But in Ryder's case, it was probably either be quietly fired after some Wrestlemania, or channel his frustrations into something unique. If he got fired? Hey same result. But it ended up being successful for him. Here we are, 3-4 years later and he's still on the roster. I think his days are numbered though.
Also, I don't know if you can parallel the WWE environment to a regular work environment. If I show up to work without a shirt, start insulting my boss, and then give him a Stunner, I'm going to get fired. In the WWE, your job is to connect with people so they will want to spend money on the product. Ryder found a way to do that, even if it was in a non-traditional way.
Ryder's treatment felt spiteful to me. He seemed like he was selling merch and driving social media attention during a period where WWE really started caring about that. That said, I can understand it being a message to other talent about going behind leadership's back to try and make a name for himself.