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Does the mass market no longer care about graphical evolution?

Does the mass market still care about graphical evolution?


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Looking at a couple of games that have been held up as examples of the best looking games this generation and how they’ve failed to garner any mass market success, do you think the mass market has now reached a point where it’s happy with the fidelity of most games without a need for improvement?

Alan Wake 2 - this continues to be a darling of Digital Foundry for pushing technology, however it has failed to make back the development costs

Hellblade 2 - arguably the most graphically realistic game ever made, but the graphics have failed to attract players


Now, let’s look at two big successes this generation

Elden Ring - under no circumstances is this bad looking game, but it does nothing fancy in terms of detail or lighting, however it’s amassed over 28 million sales

GTA V - again, after nearly 12 years in the market it’s still a huge seller

Obviously there’s a floor to graphics, and people won’t flock to bad looking games, but it seems like the threshold for looking good enough for the majority of people was met long ago
 
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