Well, I was simply pointing out that you had confused what IAP is exactly in your post. A 20 hour expansion unlocked from within the main game is also an IAP. So is the main game, being unlocked from a previously free download of what would could be called a demo for that matter.
The difference here being that agreeing to buy a 20-hour expansion during a game usually kicks you out of the game and into the store, where you make the actual purchase. At least that's how it is on PS3 and 360; I couldn't tell you what it's like on Android or iOS, since I don't buy IAPs or DLCs for those formats.
I'm not too fond of the concept of Trial & Unlock demos, either, but at least they have a practical reason for existing, and they seem to work well. But at least then you're buying a full game, rather than a useless XP Boost for whale-hunting harpoons like Candy Crush and its ilk.
Besides, if you're abusing IAPs in your game, you've already thrown any pretense of good game design away in the pursuit of greater profit. Look at Dead Space 3 for proof (though I'd actually argue that making that game co-op was a bigger blunder). Shit's just disrespectful to gamers as a whole, and players of hardcore games where they appear (ie, Dead Space fans) in particular.
Besides, we're getting sidetracked here. The EU isn't banning anything - they're just telling these sharks to come clean about the true cost of their beg-ridden apps.
The EU commission has always wanted to make everything clear to the consumer, to help a consumer make well formed and full educated choice and not be tricked by decietful wording or shady tactics. If you think it is a nanny state then you miss the point.
Banks used to hide charges and act very shady. EU Commision states they must clearly show hidden charges. Why? To help the consumer have all the information they need before making a choice.
It isn't about telling you what to do, but more about telling what a product actually entails. They just want clarity of information.
Very good. That's why we need the EU Commission & Parliament to stick around.