Picture this :
Mom and dad enter shop and see many GBA games pricing at 30-40$ a peice. Then all of a suden, a rack with shiny new factory sealed oldies pop in their avid faces. Wuuuuuuuuttt, only 20$ and looks like some other customer are picking those exelent looking titles. Well, how about we buy 4 and distribute them for the next 4 chrismas !!!
Nintendo are deviously wise.