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[Draugoth]

Multiple gaming journalists over the past 24 hours have begun to address the Sweet Baby Inc. page drama, which went and is still going viral on the past week after brazilian player @Krabutus created a curator page to track down games in which the consultant company Sweet Baby Inc worked on. The Page went viral and is still growing, currently amassing over 210k players as the writing of this topic,

But instead of just reporting on the subject, big gaming news publication have published articles in defense of Sweet Baby Inc, despite controversy surrounding it's business pratices. Some big news gaming outlets have come in their defemse, such as eurogamer and PCGamer.

Here are some examples:

​

One a Follow up to the viral status of the whole debacle, moderators of the Steam Page have confirmed that Valve has reached to the creators which led to the community posts getting locked

 

[BouncyFrag]

Good. Let the world see the rot these 'journalists' wallow in.

 

[Hudo]

We need a Steam curator listing these gaming bloggers (Calling these retards journalists is like calling some back alley drug dealer a pharmacist)

 

[Omnipunctual Godot]

Everybody was wondering why all the gaming sites had been so quiet. It was so they could strategically collude on a unified narrative.

 

[Alebrije]

Gaming and journalism dont belong to the same phrase , quote. Much less if the socalled journalist avoid critical thinking on articles.

 

[LectureMaster]

Gaming journalists are one of the most pathetic titles. Those people are just morons.

 

[clintar]

"Must.. help.. narrative.."

 

[Quantum253]

What's with everthing being called a conspiracy theory. Was this not proven to be the case already and which is why the curator page was created?

 

[Lokaum D+]

good, now i know who i need to avoid

 

[March Climber]

Gaming and journalism dont belong to the same phrase

Good news for you then, the journalism industry has been dying a slow death for the past 15ish years thanks to youtube, podcasts, and more recently, tiktok.

Why read when you can watch or listen

 

[Ribi]

"conspiracy theory"

wut

 

[ungalo]

It's like video games writing was not like this before Sweet Baby lol. Frankly we don't even need to call out specific games made with a specific consulting company, because a large part of western gaming is like that anyway.

 

[ssringo]

Fuck gaming "journalists". Useless for anything other than being a vapid mouth piece for the industry.

 

[ProtoByte]

"An industry standard that's been normal for years"
Because up until now it's been safely swept under the rug. I've known about this shit for ages - frankly, ever since Feminist Frequency (which got 100s of thousands of annual tax dollars to play protection racket with game studios) popped up, there's been a contingent of gamers who have known for almost a decade. But "Sweet Baby Inc" is just the sort of name that makes relative normals raise an eyebrow. Especially now.
Not normal because anyone sane agrees with it.

You want examples of what the industry thinks is normal?

Education Ambassadors

www.womeningames.org

Corporate Ambassadors

www.womeningames.org

Projects & Programs - Games for Change

Since 2004, Games for Change has offered programs and events for people of all ages and backgrounds to explore, learn, and create at the intersection of games and social impact.

www.gamesforchange.org

Is your gaming platform driving away players? Four… | PA Consulting

While gaming is meant to offer an escape and create community, our latest survey finds some gamers are feeling underrepresented. We offer four areas to…

www.paconsulting.com

Game Makers Podcast – We Need Diverse Games

Tanya DePass, founder of I Need Diverse Games, talks about her work as a streamer, advocate, and diversity consultant on games like Far Cry 6.

news.ubisoft.com

Diversity, Equity & Inclusion in Games: Gamers Want Less Toxicity in Games and Want Publishers to Take a Stance

We surveyed over 4,000 respondents in the U.S. & U.K. about diversity and inclusion in games. Read on for some high-level analysis & findings

newzoo.com

GLAAD, Sarkeesian Corp/FemFreq and a few others I can't remember off the top of my head not included.

 

[Unknown Soldier]

All the "game journalists" collude about what to say in some Discord server probably

It's also where they all agreed to ignore Hogwarts Legacy LMAO

 

[Dr.Morris79]

They can all

Fuck the lot of em.

 

[Aenima]

Are these the same "gaming jornalists" that decided to ignore Hogwarts Legacy for political reasons?

 

[nush]

Gaming journalists are no longer relevant. Your just a department of publishers marketing efforts. Youtubers came in and ate your lunch for you.

 

[Mr Moose]

Where's the racist Kotaku twat?

 

[Unknown?]

Does anyone except the brainwashed buy this narrative? Anytime someone brings up conspiracy theory I just have to wonder if they work for the CIA or are a useful idiot.

 

[GreenAlien]

Proving once again that there is a "secret" cabal of lying gaming propagandists cooperating across various media outlets.

 

[ChorizoPicozo]

awww sweet babies

 

[KimDongHwan]

did they really just go and all post their defense articles on the same day? couldn't they at least coordinate and add them on separate days

 

[Saber]

When game journalists "step up" to defend some nobodies that doesn't make any difference in their work(like defending companies), you know theres something really fishy going on around there.

 

[Skifi28]

I couldn't care less what the "journalists" say. I just hope developers and publishers will think twice before hiring them after the current shitstorm.

 

[Fermbiz]

Im loving the replies to PCGamer Twitter post

 

[Angry_Megalodon]

"conspiracy theory" , same as "negationist", has become the euphemism for "anti-official lies". The coded language of these morons is so easy to read.

 

[TheInfamousKira]

Someone post Nathan Grayson's take, I'm too lazy, but LOL HE'S IN THE FRONT LINES

 

[nkarafo]

Can't think of a profession more useless than diversity consultants...

Oh wait. Game journalists. Of course, how could i forget.

 

[Oddvintagechap]

this whole thing is pathetic

I think babies crying about wokeness are dorks.
but I also find it funny that this list is causing a stir, I like to see the stupid interactions it has caused, enjoying the chaos.

let the dorks make their list, hire better writers is all. diversity needs to be done better.

 

[Gaiff]

Remember when eurogamer refused to cover Hogwarts legacy?

Those pathetic leeches ignored a game developer because of the IP's association with a "transphobe" but will come to defend some shit company that doesn't even make games and just forces in their moronic points of view.

 

[Reizo Ryuu]

It's not really a "theory" when we know that they do consulting an proudly display as much on their website.

 

[marjo]

Does anyone except the brainwashed buy this narrative? Anytime someone brings up conspiracy theory I just have to wonder if they work for the CIA or are a useful idiot.

Proving once again that there is a "secret" cabal of lying gaming propagandists cooperating across various media outlets.

neogaf.gif

 

[reinking]

Woke? Anti-woke? Both sides are becoming as bad as the other. Glad I am too old or dumb to get worked up over it.

 

[TheInfamousKira]

Remember when eurogamer refused to cover Hogwarts legacy?

Those pathetic leeches ignored a game developer because of the IP's association with a "transphobe" but will come to defend some shot company that doesn't even make games and just forces in their moronic points of view.

The only thing funnier than a meek person puffing their chest and making threats is an even meeker person being pushed to subservience out of fear of the former.

 

[Dr.Morris79]

diversity needs to be done better.

Was it not working before then?

 

[TheUsual]

To the videogame journos : She ain't gonna fuck you, bro.

 

[Scotty W]

 

[ANDS]

"conspiracy theory"

wut

So you've not seen the NUMEROUS Reddit threads or algorithm'd YouTube-videos about this company and how they are actually just a trojan horse for the "Woke Agenda?"

 

[Touch fuzZy. get BizZay]

That's their job, they're political activists, "journalism" is a front

 

[KuraiShidosha]

Woke? Anti-woke? Both sides are becoming as bad as the other. Glad I am too old or dumb to get worked up over it.

Lame.

 

[ByWatterson]

Everybody was wondering why all the gaming sites had been so quiet. It was so they could strategically collude on a unified narrative.

Like they're all clearly in some kind of group chat or discord. It's wild.

 

[fart town usa]

I stopped giving these trash outlets clicks over a decade ago. People really need to stop going to these websites. They provide absolutely nothing of value and only exist to gate keep and push narratives.

 

[MayauMiao]

Too late. The cat is out of the bag and media collusion have ahown their hands.

There ought to be a curator to inform these corrupt media.

 

[Guilty_AI]

Don't forget: these are white americans getting mad at and trying to lecture a brazilian-made group on diversity and inclusion. Brazil is probably the most racially mixed country in the world, basically half of our population is some mix between white, black, natives and asians.

You can't demonstrate DEI anti-philosophy better than this.

 

[Barakov]

Multiple gaming journalists over the past 24 hours have begun to address the Sweet Baby Inc. page drama, which went and is still going viral on the past week after brazilian player @Krabutus created a curator page to track down games in which the consultant company Sweet Baby Inc worked on. The Page went viral and is still growing, currently amassing over 210k players as the writing of this topic,

But instead of just reporting on the subject, big gaming news publication have published articles in defense of Sweet Baby Inc, despite controversy surrounding it's business pratices. Some big news gaming outlets have come in their defemse, such as eurogamer and PCGamer.

Here are some examples:

​

One a Follow up to the viral status of the whole debacle, moderators of the Steam Page have confirmed that Valve has reached to the creators which led to the community posts getting locked

These fuckers ain't fooling anybody. This is really shaping up to be Gamergate 2.0 like some are saying.

 

[ShadyAcshuns]

We, as gamers/consumers don't need you're consulting, judging and opinions on what games should be, and neither does the developers, Sweet Baby.

 

[Oddvintagechap]

Was it not working before then?

I don't know what that means.

I find alot of writing in games corny as hell. Unacceptable cringe at times.

 

[diffusionx]

It's like video games writing was not like this before Sweet Baby lol. Frankly we don't even need to call out specific games made with a specific consulting company, because a large part of western gaming is like that anyway.

I wouldn't be surprised if these consultants have lots of former game "journalists" on staff

 

[mystech]

So tired of the words "conspiracy" and "anti woke" being used to shut down any debates and free thinking with these types of topics. It's basically telling people that if you don't agree, you are either a conspiracy theorists and therefore labeled as "crazy" or you are a "far right wing racist not job". Either way there seems to be this trend of calling people crazy if they don't agree with this agenda... and I'm saying this as a black man living in a very left leaning area so according to their mentality, I should be all over this shit! Of course this is nothing new and they have used "conspiracy" to discredit people before but it seems to be really racking up lately to the point that it becomes necessary to self censor in certain groups or settings.

If you live in the U.S. you already know this type of talk will only increase as we get closer to November and they try to make people as divided as possible. If you don't live in the U.S. well... I guess you get to enjoy the show.