The mod who locked the thread was representing moderators collectively, but it's clear that the tersely worded thread lock statement didn't offer enough explanation for the people impacted by the lock, especially when combined with not stopping by in the thread before locking it. Sorry about that.
Let me try to explain on behalf of the whole team (none of this is just my opinion, I didn't weigh in on the thread lock decisions earlier, and I didn't lock the thread):
- In general, we favour that new subjects of discussion have new threads. You all know this. I'm sure that was the spirit of making a new thread for that purpose. So, that's good. News that's of interest to a broader audience beyond this thread should still get new threads. A major game announcement, for example, would be a good candidate for a new thread.
- In general, we've been trying to make it so that platform-specific threads, if they exist, encompass as much of the ecosystem as possible. Steam's thread serves as a place to discuss game announcements, game recommendations, platform features, etc. Ditto the iOS thread. Ditto the PSN thread--we combined the Vita and PS3/PS4 threads. When Xbox One's download system ramps up it's pretty obvious that the XBLA and Xbox One download threads will be combined. We do this to try to widen the audiences a little bit, and to try to make them places where a wide variety of things can be discussed, instead of just sort of chat room stuff. If this thread is seen as a news-only thread, y'all should work with the OP for next month to jiggle up the format a little
- One of the reasons why digital stores have their own threads is because the volume of releases is quite high and quite a few of the releases don't really drum up enough interest to have their own threads. That's also why we discourage fortress threads for retail releases, where basically any retail release is going to have a base level of awareness that makes a more co-mingling, new thread approach for it a little better.
- The thread that got locked, when we looked at it, was basically an ongoing thread that had lots of subject overlap with this one. Hell, it's also got pretty near 100% subject overlap with this other currently active list of Wii U eShop games and news thread:
http://www.neogaf.com/forum/showthread.php?t=594761 which we also just locked

The idea is that this is the place to discuss news, but also to talk about the games themselves.
- We're trying to move away from sort of monolithic "catalogue the entire platform" threads. They serve a purpose pretty near launch, but once the platforms expand, it's kind of like... reinventing Wikipedia or IGN or whatever to try to catalogue everything. That's one of the reasons why we encourage a monthly or weekly model for the digital store threads. Keep stuff fresh, keep new info visible, allow new people to join the conversation
- Hypothetically, there's room for threads besides this one that relate to platform-wide stuff, but in general we'd prefer if they were more ad hoc rather than sort of anchored, central community hubs. Like "Can I have some recommendations?" rather than "The Definitive Recommendation List |OT| Includes 97% of all games on the platform + we'll add anything you note we're missing".
- None of this has anything to do with Nintendo specific, this is a process we have been and are continuing to go through with everyone.
If there are any followup questions please direct them to a mod in PM. EmCeeGramr is away temporarily, so I'd recommend SteveYoungblood, quincognito, Nirolak, duckroll, or really any other moderator you've seen in a Nintendo thread before -- this is my way of saying I'm busy right now and only really had the time to handle the situation in terms of making this post, not handling the followup from this point

. Mostly if it's not something they can make a judgment call on themselves they'll forward it to every other moderator so we all get to weigh in
TL
R - Locked eShop thread due to overlap with this one; work with OP to expand this one if necessary; consistent with how we dealt with other platforms; designed to encourage broad conversation here and avoid having too many community chat room hangout spots to keep things fresh and accessible and minimize platform drama stuff; if questions follow up with quincognito or Nirolak