I forgot this too. One year, I got a 12 month gold card for $15 bucks, WOO.
Never paid full price for a subscription either. Almost every person I know who uses XBL gold gets discounted 12 month cards from retailers like Amazon during the very frequent sales.
Meanwhile, on the subject of next gen prices... publishers have grumbled about games being too cheap already, in part to try and help justify subscription services like COD Elite. I feel it's mostly just marketing diversion than indication of a serious plan to charge $70 as the new base price for software.
But, I do have a bad feeling that we could see a stealth price raise for big releases in the form of the "special" edition having more and more of what should be the base content of the game for $69.95. The $59.95 "standard" edition would become more and more gimped.
Hell, we've already seen that this gen. Several key titles have more or less had an unreasonable amount of basic content locked to a special edition. Dragon Age II comes to mind.
On the other hand, the "season pass" concept could become more the standard. FYI, I'm not sure that would be a bad thing. Generally, it guarantees you're paying for content that hasn't been created yet. It also offers a roadmap of how the game will be supported after launch. And a few of the season passes this gen have been pretty good deals for the amount of content you get over time.
Jack prices to 70 I don't care. Online passes have already caused me to go from 8-12 60$ games a year to 1-2 new non steam sale games a year. Bring it to 70 so I never buy a new game ever again lol.